SportBusiness International

Analysis and insight for the global sports business

Events

Events

Article
9 Oct 2016

New Uefa president Aleksander Čeferin is walking a tightrope between the demands of Europe’s football leagues and the continent’s elite clubs over the revamp of European club competitions. Frank Dunne talks to football insiders about how it will all play out.

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Article
26 Jul 2016

For every official sponsor at the Rio Olympics there will be a rival seeking to disrupt the impact of the official advertising campaigns. Jennifer Gibson, senior associate in the dispute resolution team at independent UK law firm Burges Salmon LLP looks at the steps that will be taken to protect Olympic partners

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Article
19 Jul 2016

Ollie Silverton, winner of the GMR Marketing and SportBusiness Group Ultimate Sports and Entertainment Internship, travelled to Paris during the Euro 2016 tournament to see the Champ de Mars fan zone. In a series of videos he looks at how the different brands activated in this area during the tournament.

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