SportBusiness International

Analysis and insight for the global sports business

Events

Events

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31 Oct 2012

Although cricket clearly remains the most popular sport in terms of participation, following and event preference in India, the country is emerging as a sports nation as interest grows in other sports – presenting the sports industry and international brands with new opportunities. Includes data on following and participation preferences, in addition to favoured events by Indian people.

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31 Oct 2012

Despite being faced with a number of challenges to help boost the golf market in India, there is potential to appeal to the mass population in the country and create a greater interest in the sport – opening up a host of new development opportunities.

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