SportBusiness International

Analysis and insight for the global sports business

Events

Events

Article
1 Aug 2015

When the electric Formula E racing series was first launched, it aimed to plug-in to a new generation of motor sport enthusiasts. Industry experts reveal how successful it was in engaging fans.

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Article
1 Aug 2015

Formula E’s stakeholders analyse the successes and failures of its innaugural season.

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Article
1 Oct 2014

Formula One will welcome another new market to its calendar this month when Sochi hosts the inaugural Russian grand prix. Rob Ridley speaks to the organisers about how the race fits into the legacy of the 2014 winter Olympics.

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Article
1 Sep 2014

Experts in commercial landscape of Formula One met at SportBusiness International headquarters last month to debate the real extent to which stakeholders in the sport are achieving ROI. Will Formula E be competitive to Formula One? Is the sponsorship proposition as attractive to brands as it has been in the past? And who should replace Bernie Ecclestone when he leaves the sport? All of this, and more, was discussed in depth.

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Article
1 Aug 2014

Rob Ridley speaks to Gérard Neveu, head of motor racing’s WEC (World Endurance Championship), about growth for the series after it was sanctioned for another three years in June.

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Article
1 Aug 2014

Elisha Chauhan asks Monza how it plans to reinvigorate the venue’s magic following Bernie Ecclestone’s threat to drop the historic track.

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