SportBusiness International

Analysis and insight for the global sports business

Events

Floyd Mayweather and Conor McGregor battle it out at T-Mobile Arena in August (Ethan Miller/Getty Images)
Comment
27 Sep 2017

While the Mayweather-McGregor bout may have attracted the attention of millions of fight fans worldwide, Kevin Roberts suggests that cultural changes, rather than novelty, will influence the sporting contests of tomorrow.

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Ironman competitors prepare for 2.4 miles of swimming, 112 miles of cycling, plus a marathon run (Alex Caparros/Getty Images for Ironman)
Article
4 Jul 2017

After a 2.4-mile swim, 112 miles of cycling and a marathon run, competitors can't wait to engage even further with Ironman, whether by social media posts, buying merchandise or having the event's logo tattooed on their skin. Dominic Bliss finds out more.

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Team Oracle is the defending champion (Getty Images)
Article
17 May 2017

America’s Cup sailing is 164 years old and proud of its traditions, but the 90km-per-hour catamarans contesting the latest edition have added a new dimension and opened up fresh commercial opportunities for a property focused on building for a new generation without losing sight of its past. Kevin Roberts reports.

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