SportBusiness International

Analysis and insight for the global sports business

Events

Events

Article
1 May 2015

How do you successfully market a sports event with no history to fans in both the host market and across an entire continent? Elisha Chauhan asked Baku 2015 European Games Head of Marketing Rob Smyth.

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Article
1 May 2015

Elisha Chauhan travelled to Baku to gain first-hand experience of preparations for the inaugural European Games, the biggest sporting event to be held in Azerbaijan. What legacy will they leave for the city?

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Article
1 May 2015

The European Games, a continental multi-sport event comprised of Olympic sports, were first outlined in 2010. Ahead of the inaugural Games in Baku next month, Elisha Chauhan asked their creator Pat Hickey to assess preparations and reveal his vision for future editions.

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Simon Clegg is COO of the local organising committee for the 2015 European Games in Baku, the inaugural multi-sport event that is Europe's answer to the Pan-American and Asian Games. Elisha Chauhan traveled to Baku last month and spoke to Clegg, the man who helped secure the 2012 Olympic Games for London as British Olympic Association chief executive, to get an update on preparations.

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