Events

Features

The 1988 Winter Olympics created a culture of sporting and volunteering excellence in Calgary. It’s a culture the city would look to tap should it come forward with a bid for the 2026 Games.

Browse the sections of the report Appetite for disruption: Inside We Are Disrupt, a female-focused sport marketing agency

As the countdown to August’s inaugural European Championships continues, Glasgow is preparing to welcome more than 4,000 top competitors in swimming and diving, cycling, golf, gymnastics, rowing and triathlon to a city whose profile in world sport continues to grow after the success of the transformational 2014 Commonwealth Games.

Ben Cronin talks to David Grevemberg about the Commonwealth Games Federation's new model for selling sponsorship and supporting host cities in their delivery of the games.

Former Synergy chief executive Tim Crow says sport needs to do more to integrate music into its marketing. Here he offers a four-point action plan for rights holders.

In this week's China sports industry round-up: AFC tenders commercial rights; China sends record numbers to Winter Olympics; and Alibaba starts activating Olympic sponsorship

Social media expert and MLS alumnus Richard Clarke provides David Beckham with a checklist of five things to make his Miami venture a success.

George Pyne is the founder of sports investment firm Bruin Sports Capital. The firm’s portfolio includes Deltatre, the company behind the European version of the NFL Game Pass OTT product; On Location Experiences, the official hospitality provider of the NFL; and experiential marketing agency Engine Shop.    

Lester Bagley, Minnesota Vikings executive vice president of public affairs, talks about the franchise's approach to hosting Super Bowl LII at its US Bank Stadium

After previous host selection processes were blighted by controversy, Kevin Roberts argues that Fifa needs a strong bid from Morocco to create a competitive race for the 2026 World Cup.

Adam Nelson looks into Pyeongchang 2018's commercial work, and finds that some of the concerns that dogged the Games late last year are easing.

“I believe in co-hosting,” said Fifa president Gianni Infantino as part of a wide-ranging closing address and interview at the 12th Globe Soccer conference and awards in Dubai.

Four years is a lifetime in social media, notes Richard Clarke, and the “greatest show on earth” is an opportunity to demonstrate the state of the art, and then attempt to nudge it a little further.

Autocrats and populists have always sought to exploit the profile of ‘mega events’, says Tim Crow. But sport tends to resist.

In this week's China sports industry round-up: Alibaba Cloud replaces Alibaba E-Auto as title of UAE-based event; Youth team leaves Germany following Tibet protest; and home fighters shine during UFC's Chinese debut