Events

Features

Produced in association with Visit Victoria Sport is Melbourne’s passion.

Steve Armitage, general manager, destination at Auckland Tourism, Events and Economic Development, reflects on how the city’s event offer is evolving to meet its own needs and those of events rights owners.

Agency funds 'multi-million pound' circuit at Austin facility to bring series to United States New potential sponsors already in discussions to partner with World RX following move

This article was produced in association with Visit Victoria

In contrast to Richard Gillis, Tim Crow argues that innovation is the lifeblood of golf and that the Tiger Woods v Mickelson showdown will succeed because, like the Ryder Cup, it offers an alternative to sport’s staid formats.

If you're a broadcaster or sponsor, partnerships with global, A-list combat events are fantastic to have. But if fighters’ identities and abilities don’t resonate with your audience, the properties or events they appear on are almost never A-list enough to warrant the investment.

Ascot digs into customer data to help double hospitality revenues in five years, adopting a data-driven approach to fine dining.

Over the last five years the hackathon has been adopted by several major rights-holders. Kevin McCullagh discusses the impact of hackathons on sports businesses.

Legends International’s Florent Coulon and Samin Macdonald deliver five insights to the ticket and hospitality sales sector.

Danny Zausner, managing director of the Billie Jean King National Tennis Center, tells SportBusiness why the Flushing Meadows campus was redesigned and how the new Louis Armstrong Stadium will be monetized.

In this week's China sports industry round-up: Sports betting set to be legalised in Hainan | iQiyi adds more golf rights to its portfolio | University football association signs with Adidas

In 2018, Glasgow secured a second consecutive fifth-place finish in the overall Ultimate Sports City rankings, and a welldeserved trophy for the best city with a population under 1.3 million. Rory Squires talks with Billy Garrett, director of sport and events at Glasgow Life, about how Scotland’s second city has created a world-beating event strategy

Three of the Ultimate Sports City judges – Leanne Arnold, Sean Parry and Tanya Heimlich-Ng Yuen – discuss the future of large-scale events hosting and the major trends that will dictate the direction of the industry

Adam Nelson takes a look at four cities with the potential to make a big splash in future editions of Ultimate Sports City

For the third time in the history of these rankings, London has been named the world’s Ultimate Sports City. From the NFL and NBA to Wimbledon and Euro 2020, the British capital’s event-hosting strategy, coupled with the public’s appetite for sport, has placed the city at the centre of the sporting world