Events

Features

Adam Nelson takes a look at four cities with the potential to make a big splash in future editions of Ultimate Sports City

For the third time in the history of these rankings, London has been named the world’s Ultimate Sports City. From the NFL and NBA to Wimbledon and Euro 2020, the British capital’s event-hosting strategy, coupled with the public’s appetite for sport, has placed the city at the centre of the sporting world

In this month's issue we cover the following: MOROCCO 2026  –  The North African country pushes the vision of a 'compact' World Cup UNI

London has reclaimed its crown as the world’s Ultimate Sports City. The award was once again handed out at the SportAccord convention, which this year took place in Bangkok, Thailand.

The winners from across all our award categories.

Organisers of the joint US-Canada-Mexico bid have promised a record $11bn profit for Fifa but anti-US sentiment globally has put a once-certain bid in real jeopardy. 

Changes to the Fifa host allocation process ought to give Morocco a better chance of hosting the Fifa World Cup than on any of the four previous occasions the country has bid for the tournament. Ben Cronin visits four of the host cities within the proposed bid to assess the strengths and weaknesses of its candidacy. 

On June 13, the 68th Fifa Congress will decide where the biggest ever World Cup in 2026 will take place. Ahead of their appearance at the Sportel Summit in Miami, John Kristick, executive director of the United Bid from the US, Canada and Mexico, is joined by Yon de Luisa, bid director – Mexico and Peter Montopoli, bid director – Canada, to address some key questions.
 

Rory Squires looks at the evolution of the NFL Draft and how moving the event from the Radio City Music Hall allowed the league to significantly grow the event and upscale its marketing efforts 

Matt Lynch is aiming to bring US-style frontline staff service to the UK through his consultancy, Venue Inc. He tells Adam Nelson how the US and UK setups differ, and how he’s engaging with stadium staff to improve the match day experience for everyone.

The City of Gold Coast, and the Australian state of Queensland, may have grabbed the world’s attention with the 2018 Commonwealth Games, but for a destination that is immersed in sport and can boast some of the southern hemisphere’s top facilities, this year’s mega multi-sport event is only part of the journey

What are the ingredients of the Danish success in bidding for and hosting major international sporting events? Sport Event Denmark chief executive Lars Lundov shares the recipe.

The 1988 Winter Olympics created a culture of sporting and volunteering excellence in Calgary. It’s a culture the city would look to tap should it come forward with a bid for the 2026 Games.

Browse the sections of the report Appetite for disruption: Inside We Are Disrupt, a female-focused sport marketing agency

As the countdown to August’s inaugural European Championships continues, Glasgow is preparing to welcome more than 4,000 top competitors in swimming and diving, cycling, golf, gymnastics, rowing and triathlon to a city whose profile in world sport continues to grow after the success of the transformational 2014 Commonwealth Games.