Le Tremplin the accelerator program that brings together key corporates and institutional players to develop the sports sector, has announced that it will incubate FXBALL in its latest selection of sports…
The decision by the ATP Council not to renew Chris Kermode's contract as ATP executive chairman and president caused surprise when it was announced in March. Ben Cronin speaks to the outgoing tennis chief about his record.
Australian Open grows attendances and revenues by 50 per cent after embracing “choice and entertainment” mantra
Richard Heaselgrave, Tennis Australia's chief revenue officer, tells Adam Nelson how pivoting the first grand slam of the tennis season away from tennis has helped the event to grow dramatically over the past five years.
MLB club's annual initiative forges a new model for community outreach within the sports industry. Eric Fisher examines the impact both in and out of the organization.
The United States Tennis Association's successful bid to host the inaugural Fortnite World Cup finals at the Billie Jean King National Tennis Center in Flushing Meadows, New York, is part of a wider strategy to introduce the refurbished facility to a new and younger audience. Story by Bob Williams.
One of the most tradition-bound of US sports is facing unprecedented change in the wake of outdated facilities, emerging technology, and the accelerated need to find new and younger fans.
Faced with their own lofty expectations, following last year's no-show by the US men's team and now embroiled in a legal challenge regarding pay equity, the American women's squad arrives to the 2019 Fifa Women's Cup with much on their shoulders. Randy Williams reports.
Mexico City’s established sports strategy is in a period of transition following political upheaval. Bradley Rial investigates.
Baseball starts push into the continent with its biggest and most historic rivalry: the New York Yankees and Boston Red Sox. Story by Eric Fisher.
T20 World Cup splits men’s and women’s events to diversify sport’s audience and create ‘year-long spectacle’
Next year’s ICC T20 World Cup will see the men’s and women’s events take place separately for the first time, either side of the Australian winter. Event chief executive, Nick Hockley, tells Adam Nelson about his plans for the tournament.
Bob Williams examines the commercial success that has been gained from moving the PGA Championship from August to May.
Dubai’s reputation as an ever-changing metropolis that refuses to stand still contrasts with a carefully-crafted sports events strategy that has demonstrated remarkable consistency stretching back years.
Music at heart of experience as tourism chiefs try to set stage for bigger events Tennessee capital one of 17 US cities vying to make final cut for Fifa showpiece
Ahead of the 2021 Rugby League World Cup, David Walmsley talks to RLWC2021 chief executive Jon Dutton about the strategy behind England's winning bid and how it secured a ten-fold increase in the value of match hosting rights over the figures achieved when the event was last staged in the UK.
The US Masters has become the go-to case study in marketing excellence. Richard Gillis provides an alternative list of pointers from the golf event.
After hosting the Tour de France's Grand Départ in 2014, Yorkshire is looking to host even more elite cycling events in addition to its very own Tour de Yorkshire, which was created as a legacy event in 2015. Ryan Herman talks to Welcome to Yorkshire's commercial director Peter Dodd about how the organisation plans to develop cycling events in the region.
Hosting March Madness finale will cost MSFA nearly 12 times the amount to stage 2018’s Super Bowl LII Two large events at US Bank Stadium secured on back of $5.2
The Danish capital has developed its venues to attract big-ticket events and hosted international competitions with a variety of different sports