Sport Tourism is a fast growing sector with an estimated value of $600bn a year.
If public sector support is the new sponsorship, don't expect it to be like taking candy from a baby.
American baseball fan Marc Filippino calls foul on the food served up in the English Premier League
It’s not unusual for post-conference drinks to reveal the far side of the sports industry...
Canadians report a surge in national pride in the afterglow of the Olympics.
Of all the high profile speakers to address the Legacy Lives conference one character was memorable for all the right reasons
Phil Savage, at 'Legacy Lives' on the balance of power shift between rights holders and hosts
Kevin Roberts on the enduring power of English football’s Play-Offs...the stuff 'sporting dreams are made of'.
Sports Tourism The trouble with sports tourism is that it is so hard to get your arms around. Awareness of the way in which the market is segmented is a cornerstone of any successful sports tourism strategy
Kevin Roberts on great ideas and creativity in sport... so long as we remember to keep sport at the heart of any new project.