Events

Major League Baseball's Oakland Athletics has awarded the Pepsi-Cola Group, the exclusive carbonated soft drink pouring rights and sponsorship at Network Associates Coliseum (`The Net?) making Pepsi its `Official Soft Drink?.

Formula One has announced a new $48million `entry fee' for new teams.

Octagon, the Interpublic-owned sports marketing and entertainment group, is expanding into South East Asia through a partnership with Singapore-based sports marketing firm RTA.

A total of $647,600 in prize money will be awarded at the inaugural Winter Goodwill Games in Lake Placid, New York, from February 17-20, organisers have announced.

The two clubs who reach the European Cup Final next May will each receive up to 25,000 tickets for the match at the Stade de France in Paris, UEFA has announced.

The European Commission?s sports commissioner, Viviane Reding, has indicated that soccer leagues in Europe may be allowed to continue negotiating their broadcast rights on a collective basis.

Italian champions AC Milan will launch their own television channel in January, the club has announced.

The co-founder of Broadcast.com has struck a deal to buy the Dallas Mavericks, according to a report in USA Today.

UK commercial broadcast network ITV has signed a deal with beer firm Carlsberg to sponsor its coverage of soccer?s Euro 2000 tournament this summer.

NSTAR has entered into a two-year marketing and community relations agreement with the Boston Celtics. NSTAR is the parent company of Boston Edison, Commonwealth Electric, Cambridge Electric and Commonwealth Gas.

THE RM286 million used to build the Sepang F1 Circuit which hosted the inaugural Petronas Malaysian Grand Prix in October has greatly benefited the Malaysian economy, according to a research study by Universiti Malaya.

An IOC report says preliminary results indicate that the XVIII Olympic Winter Games in Nagano, Japan, were broadcast in more countries than ever before and that the global cumulative audience is likely to equal Lillehammer's record??.

Celtic look set to build on their Scottish Premier Division triumph by moving for a main market listing, according to the UK Sunday Telegraph.

One of New Zealand's most powerful tribes, the Tainui tribe who are worth at least $NZ157 million ($134m), have joined forces with former Kiwi coach Graham Lowe in a bid to buy the Auckland Warriors.

Sepp Blatter's bid to become FIFA president was given a significant boost on Friday when England declared it would vote for him in Monday's election.

Stewart Milne, chairman of Scottish soccer club Aberdeen is planning to complete a multi-million pound revamp of the team's Pittodrie stadium by 2005.

A Florida financial broker has signed the NFL?s biggest stadium naming rights deal.

Television companies who use digital technology to superimpose studio-generated advertising on live broadcasts have been threatened with a ban from the historic Melbourne Cricket Ground (MCG).