SportBusiness International

Analysis and insight for the global sports business


Fifa was the biggest-selling console game in the world in 2016 (EA Sports)
24 Oct 2017

Coca-Cola's decision to feature a fictional character from EA Sports' Fifa 18 in its marketing campaign for the 2018 World Cup shows how the console game has become a star in its own right, says Richard Clarke.

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The new NBA 2K League will feature the majority of NBA franchises (2K Sports)
23 Oct 2017

The NBA 2K League is being hyped as a game changer for the esports industry as it marks the first time that esports teams have been owned by professional franchises. John Reynolds finds out why the NBA and the majority of its teams believe it will be such a success.

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