SportBusiness International

Analysis and insight for the global sports business



The new NBA 2K League will feature the majority of NBA franchises (2K Sports)
23 Oct 2017

The NBA 2K League is being hyped as a game changer for the esports industry as it marks the first time that esports teams have been owned by professional franchises. John Reynolds finds out why the NBA and the majority of its teams believe it will be such a success.

 Read on