SportBusiness International

Analysis and insight for the global sports business

Esports

Esports

Fifa was the biggest-selling console game in the world in 2016 (EA Sports)
Comment
24 Oct 2017

Coca-Cola's decision to feature a fictional character from EA Sports' Fifa 18 in its marketing campaign for the 2018 World Cup shows how the console game has become a star in its own right, says Richard Clarke.

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The new NBA 2K League will feature the majority of NBA franchises (2K Sports)
Article
23 Oct 2017

The NBA 2K League is being hyped as a game changer for the esports industry as it marks the first time that esports teams have been owned by professional franchises. John Reynolds finds out why the NBA and the majority of its teams believe it will be such a success.

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Esports events attract passionate fans in their droves (Getty Images)
Article
11 Sep 2017

Half of the cities polled by event hosting consultancy firm, TSE, have said they plan to host an esports event with the next 12 months. Greg Pitcher looks at the reasons why cities want to get on the gaming bandwagon.

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Urban sports such as skateboarding could be popular at the Los Angeles Games (Zak Kaczmarek/Getty Images)
Article
18 Aug 2017

In the fifth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin assesses how the award may affect the programme and sports featured.

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