SportBusiness International

Analysis and insight for the global sports business

Esports

Article
12 Mar 2018

Kraft Sports and Entertainment CMO Jennifer Ferron sat down with SportBusiness International at the MIT Sloan Sports Analytics Conference, to explain why the Kraft Group got involved in the Overwatch League and what it is looking to gain from the investment. 

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The new NBA 2K League will feature the majority of NBA franchises (2K Sports)
Article
23 Oct 2017

The NBA 2K League is being hyped as a game changer for the esports industry as it marks the first time that esports teams have been owned by professional franchises. John Reynolds finds out why the NBA and the majority of its teams believe it will be such a success.

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Lucas Bjerregaard tees off during the GolfSixes match between Denmark and Australia (Andrew Redington/Getty Images)
Comment
9 Jun 2017

Kevin Roberts says that reinvention is as fundamental to the sports industry as it is to the technology companies that are now shaping it.

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