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Analysis and insight for the global sports business

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Digital

Floyd Mayweather and Conor McGregor battle it out at T-Mobile Arena in August (Ethan Miller/Getty Images)
Comment
27 Sep 2017

While the Mayweather-McGregor bout may have attracted the attention of millions of fight fans worldwide, Kevin Roberts suggests that cultural changes, rather than novelty, will influence the sporting contests of tomorrow.

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Fiba’s embracing of the .basketball TLD means clubs, coaches and individuals can come together in a global digital community (Srdjan Stevanovic/Getty Images)
Article
19 Sep 2017

Towards the end of his football career, former Tottenham and New Zealand defender Ryan Nelsen became aware of the cyber-squatting trade, where celebrities are offered website domain names similar to their own at extortionate prices. Uneasy about the practice he set about creating a way to prevent chancers from profiting from sports stars' intellectual property. Dominic Bliss finds out more.

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Kansas City Chiefs shocked New England Patriots in the opening game of the NFL season (Getty Images)
Article
13 Sep 2017

The NFL's OTT platform, which allows fans to watch every single game live or on-demand, has been relaunched following a partnership between the league, Bruin Sports Capital and WPP. Ben Cronin finds out more about the overhauled service.

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England celebrate after beating India in the ICC Women's World Cup 2017 final (Stu Forster/Getty Images)
Comment
26 Jul 2017

Kevin Roberts examines some of the more exotic sporting fare on offer in one of the few summers without a major football tournament.

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