SportBusiness International

Analysis and insight for the global sports business

Digital

Digital

Article
29 Nov 2016

The Rio Olympics, the Paralympics and Euro 2016 were the inspiration for some of the most creative video marketing campaigns this year. SportBusiness International asked correspondents and experts from across the globe to nominate their favourites.

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Article
28 Oct 2016

New technology, more sophisticated objective-setting and the rapidly-changing ways we consume media are all having an impact on how brands get cut through and a tangible return on their rights-holder investments. Matt Cutler identifies 10 trends in the new world of sponsorship activation.

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