SportBusiness International

Analysis and insight for the global sports business

Data-Driven Business

Data-Driven Business

Article
11 Dec 2015

The specific nature of on-field metrics has enabled sports analytics to come a long way in a comparatively short time: from goal expectancy and earned run average to strike rate and line breaks, almost every aspect of play and performance is now being tracked, benchmarked and fed into tactics, training programmes and transfer strategies by almost every major team in every major league worldwide.

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Article
11 Dec 2015

Man has been collecting and analysing data for centuries. From Dr. John Snow’s mapping of the London Cholera Outbreak of 1854 to statistical visualisations of Florence Nightingale after the Crimean War, we have a long history of counting, observing and collating data to solve problems and make new discoveries in everything from healthcare and education to commerce and defence.

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