SportBusiness International

Analysis and insight for the global sports business

Data-Driven Business

11 Dec 2015

The specific nature of on-field metrics has enabled sports analytics to come a long way in a comparatively short time: from goal expectancy and earned run average to strike rate and line breaks, almost every aspect of play and performance is now being tracked, benchmarked and fed into tactics, training programmes and transfer strategies by almost every major team in every major league worldwide.

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