SportBusiness International

Analysis and insight for the global sports business

Commercial and Business Development

Article
23 Aug 2018

ESP Properties was launched in June 2015 as WPP’s attempt to create a sports marketing major to challenge the likes of IMG. Last year, its UK team was absorbed by its Two Circles division. Last month, its US operations were sold off. GroupM, the WPP subsidiary which created ESP, doesn’t see this as a failure or retrenchment. Some rivals and independent sponsorship experts have a different view.

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1966 England shirt/Getty images
Article
16 Jul 2018

Football isn’t coming home. Not this time anyway. But inspired by England’s run to within touching distance of the 2018 Final, Tim Crow looks back at 1966 and the differences - and surprising similarities - between the World Cup Final media, marketing and sponsorship landscape then and now.

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Sponsored Content
2 Jun 2018

Victor Cui’s ONE Championship is the biggest sports property in Asia and one of the fastest-growing in the world. In advance of his appearance at the Sportel Summit at Miami Beach in May he talks about his plans for 52 events a year and expansion in China and the rest of the world.

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Bundesliga International CEO Robert Klein/Getty Images
Article
31 May 2018

Bundesliga International chief executive Robert Klein tells SportBusiness International how its new US department will help build its relationship with Fox Sports and why Bayern Munich made the league's entrance easier in the States.

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