SportBusiness International

Analysis and insight for the global sports business

Commercial and Business Development

The new NBA 2K League will feature the majority of NBA franchises (2K Sports)
Article
23 Oct 2017

The NBA 2K League is being hyped as a game changer for the esports industry as it marks the first time that esports teams have been owned by professional franchises. John Reynolds finds out why the NBA and the majority of its teams believe it will be such a success.

 Read on
Fiba’s embracing of the .basketball TLD means clubs, coaches and individuals can come together in a global digital community (Srdjan Stevanovic/Getty Images)
Article
19 Sep 2017

Towards the end of his football career, former Tottenham and New Zealand defender Ryan Nelsen became aware of the cyber-squatting trade, where celebrities are offered website domain names similar to their own at extortionate prices. Uneasy about the practice he set about creating a way to prevent chancers from profiting from sports stars' intellectual property. Dominic Bliss finds out more.

 Read on
Kelly Brazier and Carla Hohepa of New Zealand celebrate with the trophy following the Women's Rugby World Cup 2017 final between England and New Zealand (David Rogers/Getty Images)
Article
8 Sep 2017

Women’s sport has enjoyed a bumper summer, but broadcasters, sponsors and associations need to be in sync and inject long-term investment if it’s to be sustained. John Reynolds reports.

 Read on
The NBA believes there is an "obvious appetite" among sports fans for a "safe and legal way to wager" (Larry W Smith/Pool/Getty Images)
Article
30 Jun 2017

With technology that can now identify suspicious activity, and the potential for increased viewing figures and greater fan engagement, supporters of sports betting in the US believe they may soon be able to overturn prohibitive legislation that dates back 25 years. SportBusiness International finds out more.

 Read on