Ascot digs into customer data to help double hospitality revenues in five years, adopting a data-driven approach to fine dining.
Ticketmaster’s decision to close its secondary ticketing platforms Seatwave and GetMeIn looks like a response to hardening of the political and legislative stance on secondary ticketing sites in Britain and Ireland. Ben Cronin examines what it means for rights-holders.
ESP Properties was launched in June 2015 as WPP’s attempt to create a sports marketing major to challenge the likes of IMG. Last year, its UK team was absorbed by its Two Circles division. In July 2018, its US operations were sold off. GroupM, the WPP subsidiary which created ESP, doesn’t see this as a failure or retrenchment. Some rivals and independent sponsorship experts have a different view.
Relevent Sports' executive chairman Charlie Stillitano explains how Stephen Ross’s $100m investment in the exclusive pre-season tournament is finally paying off, while Bayern Munich’s key board members illustrate the different ways the club benefits from participating. Bob Williams reports.
Over the last five years the hackathon has been adopted by several major rights-holders. Kevin McCullagh discusses the impact of hackathons on sports businesses.
Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market Woods-Mickelson showdown set for Thanksgiving weekend Mo
Welcome to the US Digest, rounding up the big news and developments coming out of the world’s biggest sports market
The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry…
Since being founded in 2000 by the IOC and leading academic institutes, the International Academy of Sports Science and Technology (AISTS) has provided the launch pad for many successful careers in sports
The Premier League has expanded at such a precipitous rate under Richard Scudamore’s leadership that most experts seem to agree that it will need to appoint more than one person to replace the outgoing c…
Richard Scudamore summarised his measures of success for the Premier League in an interview in 2015: “Attendance No1. Global audience No2. That’s it. Ho
The almost unchecked expansion in overseas media-rights revenues for the Premier League tells its own story about the extraordinary success of the competition as an international export
From a sponsorship perspective, Peter Daire, founding partner at sports rights and marketing agency Sport Collective, thinks Scudamore ought to be remembered more for the partnerships the Premier League r…
Scudamore’s former media advisor Phil Lines argues that his old boss could be directly credited with creating a formal tender process for the selling of the league’s rights and for professionalising the…
Time was the greatest enemy in Fifa’s attempt to sell the full offering of sponsorship rights for the 2018 World Cup in Russia, Philippe Le Floc’h, Fifa’s chief commercial officer has told Sports Sponso…