Business
Harris Blitzer tries to crack US sports drink industry with Hydrant
Harris Blitzer Sports & Entertainment, the parent company of the Philadelphia 76ers and New Jersey Devils, has entered into the $28bn (€25bn) global sports drink industry.
XFL brings in Elevate Sports Ventures to boost ticket-sales strategies
The XFL has signed a two-year partnership with Elevate Sports Ventures to help guide and support ticket sales for the league’s eight teams ahead of its launch in February 2020.
National Baseball Hall of Fame names veteran exec Tim Mead as president
The National Baseball Hall of Fame in Cooperstown, N.Y., named veteran baseball executive Tim Mead as its new president to succeed the outgoing Jeff Idelson.
Canadian Premier League enjoys ‘great starting point’
The Canadian Premier League enjoyed a successful opening weekend, with 17,611 fans attending the inaugural game: a 1-1 draw between between York 9 FC and Forge FC.
ECB, FA and Ocean Race win dual awards as Octagon scoops Agency of the Year at the 2019 BT Sport Industry Awards
The English Cricket Board (ECB), Football Association (FA), and Ocean Race were double winners and Octagon scooped Agency of the Year at the BT Sport Industry Awards, which took place on Thursday at Battersea…
Annual fixtures and eclectic one-offs help Dubai diversify from oil to tourism
Dubai’s reputation as an ever-changing metropolis that refuses to stand still contrasts with a carefully-crafted sports events strategy that has demonstrated remarkable consistency stretching back years.
Spurs and Somerset lead the way on growing retail through social, but clubs still leaving money on the table
Research from marketing agency Red Hot Penny suggests clubs across the UK need major rethink of how they convert social engagement into retail sales
Elevating the fan experience
In association with the Fédération Équestre Internationale
Alliance of American Football shuts down after filing for bankruptcy
Two weeks after suspending all football operations, the Alliance of American Football filed a petition for Chapter 7 bankruptcy in a Texas court on Wednesday. It has now ceased all business operations.
One Championship partners with GAMMA to aid MMA’s Olympic drive
Asian mixed martial arts promotion One Championship has announced a multi-year partnership with the Global Association of Mixed Martial Arts (GAMMA) through which it will support the latter’s drive to m…
AAF demise is a ‘cautionary tale’ for the XFL, says Luck
The demise of the Alliance of American Football serves as a "cautionary tale" for the revamped XFL, Oliver Luck has told SportBusiness
Washington Capitals’ inaugural Stanley Cup triumph leads to commercial uplift ‘across board’
NHL team broke e-commerce and in-venue merchandise records after first title in franchise history
TV ratings and digital streaming minutes on NBC Sports Washington up significantly year-on-year
New York Red Bulls downsize arena after attendance struggles
The New York Red Bulls have covered parts of the upper deck at Red Bull Arena with tarps in order to reduce the number of empty seats on view at each home game
Alliance of American Football hit by multiple lawsuits following abrupt suspension
The Alliance of American Football may have suspended operations but its problems continue, with two class-action lawsuits having being filed in California by former employees.
Major League Rugby adding three teams, regional conferences for 2020
Major League Rugby will be divided into Western and Eastern conferences next year following the addition of three new teams for the league's third season
MGM, not Dundon, to gain access to Alliance of American Football technology arm
As the fallout continues from the demise of the Alliance of American Football, it has emerged that MGM Resorts International and not majority owner Tom Dundon stands to gain control of the league's interactive…
Mailman expands Asian footprint with Singapore office
Chinese sports digital consultancy and marketing platform Mailman has opened a new office in Singapore and hired Bima Said as a regional vice-president
UMBC looks to ensure its March Madness Cinderella story has lasting impact
Bob Williams investigates how the University of Maryland, Baltimore County is working to ensure its first-in-history victory over top seed Virginia in last year’s NCAA men’s basketball tournament is more than an ephemeral high.