Data Snapshots - Sponsorship

What Are Data Snapshots?

Our data snapshots are images of the world’s most interesting sponsorship markets – like the NBA, Six Nations rugby, or global motorsport – in figures, given context by our analysts.

Each one shows the complete portfolios of the rights-holders involved, with benchmark values for every deal.

Associated written analysis explains major market trends, brand & rights-holder strategies plus the background to major deals of the past 12 months.

Our goal is to help you understand the market in one shot.

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How can Data Snapshots help me?

  • Understand what’s happening in the world’s most important sponsorship markets
  • See who is spending, how much and where
  • At the macro level, use our benchmarks to value key sponsorship markets
  • At the micro level, use our benchmarks to value every deal within those markets
  • Understand commercial strategies plus when, how and why they change
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Latest Sponsorship Data Snapshots

The Covid-19-enforced interregnum in the 2019-20 NBA season created an opportunity assuredly exploited by the league’s commercial team.

In 2020-21 – a season likely to play out largely behind closed doors – Europe’s top four football leagues held sponsorship agreements of about €315m ($383m) in contract value.

Europe’s most powerful football associations – of England, France, Germany, Italy and Spain – hold sponsorship portfolios worth about €392.6m ($472.6m) in the 2020-21 season. Of

Data Snapshots To Expect in 2020