Data Snapshots - Sponsorship

What Are Data Snapshots?

Our data snapshots are images of the world’s most interesting sponsorship markets – like the NBA, Six Nations rugby, or global motorsport – in figures, given context by our analysts.

Each one shows the complete portfolios of the rights-holders involved, with benchmark values for every deal.

Associated written analysis explains major market trends, brand & rights-holder strategies plus the background to major deals of the past 12 months.

Our goal is to help you understand the market in one shot.

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How can Data Snapshots help me?

  • Understand what’s happening in the world’s most important sponsorship markets
  • See who is spending, how much and where
  • At the macro level, use our benchmarks to value key sponsorship markets
  • At the micro level, use our benchmarks to value every deal within those markets
  • Understand commercial strategies plus when, how and why they change
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Latest Sponsorship Data Snapshots

Formula One, Formula E and MotoGP – motorsport’s biggest global series – hold central sponsorships worth $394m (€354m) in 2020, across 48 central deals.

Australia's four biggest rights-holders – the AFL, NRL, Cricket Australia and Rugby Australia – will generate approximately A$188.5 (€111.5m/$122.9m) in central sponsorship revenue in 2020, across a total of 115 deals.

In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.

Data Snapshots To Expect in 2020