Data Snapshots - Sponsorship

What Are Data Snapshots?

Our data snapshots are images of the world’s most interesting sponsorship markets – like the NBA, Six Nations rugby, or global motorsport – in figures, given context by our analysts.

Each one shows the complete portfolios of the rights-holders involved, with benchmark values for every deal.

Associated written analysis explains major market trends, brand & rights-holder strategies plus the background to major deals of the past 12 months.

Our goal is to help you understand the market in one shot.

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How can Data Snapshots help me?

  • Understand what’s happening in the world’s most important sponsorship markets
  • See who is spending, how much and where
  • At the macro level, use our benchmarks to value key sponsorship markets
  • At the micro level, use our benchmarks to value every deal within those markets
  • Understand commercial strategies plus when, how and why they change
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Latest Sponsorship Data Snapshots

The sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $367m in 2020.

Major League Soccer’s commercial portfolio was worth between $195m (€173m) and $228m in 2020, across 22 deals.

The NBA’s central sponsorship portfolio is worth approximately $600m (€533m) in 2019-20, SportBusiness Sponsorship has found, of which about 60 per cent is marketing fees and the remainder is licensing royalties.

Data Snapshots To Expect in 2020