Fan Data
What is Fan Data?
Our one-off 2019 Fan Data gives you insight into the interests, media consumption and game day preferences of global sports fans.
Comprising an independent SportBusiness-commissioned survey of more than 10,000 sports fans, it helps everyone from brands to rights holders get a detailed overview of the popularity and ways in which fans interact with sports.
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Three Essential Categories
Sports & Competition Interest
Exclusive data showing which sports and leading competitions are most popular in major sports markets.
Media Consumption
Insight into how sports fans consume sport content including pay-TV, social media and OTT streaming services.
Game Day
Key, hard-to-find information on the factors that drive fan attendance of live sports events.
How Can Fan Data Help You?
- Get a thorough understanding of sports fans’ motivations.
- Gain data to assist with brand building and activation planning.
- Get in-depth understanding of the popularity of sports and competitions and how they compare globally.
- See comprehensive overviews of sports fan media consumption trends.
