Fan Data

What is Fan Data?

Our one-off 2019 Fan Data gives you insight into the interests, media consumption and game day preferences of global sports fans.

Comprising an independent SportBusiness-commissioned survey of more than 10,000 sports fans, it helps everyone from brands to rights holders get a detailed overview of the popularity and ways in which fans interact with sports.


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Three Essential Categories

Sports & Competition Interest

Exclusive data showing which sports and leading competitions are most popular in major sports markets.

Media Consumption

Insight into how sports fans consume sport content including pay-TV, social media and OTT streaming services.

Game Day

Key, hard-to-find information on the factors that drive fan attendance of live sports events.

How Can Fan Data Help You?

  • Get a thorough understanding of sports fans’ motivations.
  • Gain data to assist with brand building and activation planning.
  • Get in-depth understanding of the popularity of sports and competitions and how they compare globally.
  • See comprehensive overviews of sports fan media consumption trends.

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