Asia-focused intelligence for the global sports business industry


SportBusiness Asia will deliver benefits for clients globally. For more than 20 years SportBusiness has been providing the industry’s top executives with the best data, information, insight and analysis, from our HQ in London via Miami in the US, to our most recently established Asia-hub in Singapore, we are now focused on offering in-depth intelligence, analysis and data to clients across the world.

Our global editorial and client service teams allow us to combine the sharpest coverage with local relevance, providing you with the most up-to-date intelligence to cut through in the world’s fastest-growing economic region.

It is an essential tool for sports industry professionals working in organisations including governing bodies, teams, broadcast and media companies, brands involved in sport and sports marketing agencies.

View our Chinese content.

Global Reach, Local Relevance

See how our media and data services help you navigate the fast-moving business of sport

How SportBusiness Asia Can Help You

  • Identify new revenue streams
  • Benchmark your business strategy against leading sports rights-holders
  • Develop new marketing strategies
  • Identify new sponsorship activation strategies
  • Learn about new trends in media and marketing
  • Analyse competitor activity

What You Will Get With SportBusiness Asia

  • Local journalists providing breaking news from across the region
  • Dedicated, Asia-focused content stream in both Chinese and English languages
  • Market-leading insights covering sponsorship, media, merchandising, hosting, marketing and digital strategies
  • SportBusiness’ world-renowned data, analysis and insight helping sport business executives in Asia, and around the world, make more profitable decisions
  • Personalised account service to tailor it to your needs

The Best of SportBusiness in Chinese

A showcase of our top content, in Chinese. Featuring industry-leading insight into Asian sports business through analysis and comment from our world-renowned experts.



What SportBusiness Asia Offers You

In-depth intelligence, analysis and data

根据TV Sports Markets的研究,尽管IMG购买的意甲国际转播权在大多数市场有所升值,收入也比上轮销售周期MP & Silva与意甲签订的协议更加理想,但IMG似乎仍会入不敷出。

拥有Now TV付费电视服务的香港电讯盈科有限公司上周与英超联赛签订协议,其中英超联赛香港转播权的价值削减一半有多。由于缺乏竞争压力,英超联赛在荷兰的转播权的价值也有所下降。




SportBusiness Media is indispensable for those working in the sports industry and managing media rights
SportBusiness Professional is invaluable not only for keeping up to date with the latest news, but as a technology provider to the sector, reaching and engaging the right audience.
The entire offering is one of the industry’s leading research databases. It is of great use when drawing up targeting / sponsorship strategies for prospective and existing clients