Asia-focused intelligence for the global sports business industry

SPORTBUSINESS ASIA

SportBusiness Asia will deliver benefits for clients globally. For more than 20 years SportBusiness has been providing the industry’s top executives with the best data, information, insight and analysis, from our HQ in London via Miami in the US, to our most recently established Asia-hub in Singapore, we are now focused on offering in-depth intelligence, analysis and data to clients across the world.

Our global editorial and client service teams allow us to combine the sharpest coverage with local relevance, providing you with the most up-to-date intelligence to cut through in the world’s fastest-growing economic region.

It is an essential tool for sports industry professionals working in organisations including governing bodies, teams, broadcast and media companies, brands involved in sport and sports marketing agencies.

View our Chinese content.

Global Reach, Local Relevance

See how our media and data services help you navigate the fast-moving business of sport

How SportBusiness Asia Can Help You

  • Identify new revenue streams
  • Benchmark your business strategy against leading sports rights-holders
  • Develop new marketing strategies
  • Identify new sponsorship activation strategies
  • Learn about new trends in media and marketing
  • Analyse competitor activity

What You Will Get With SportBusiness Asia

  • Local journalists providing breaking news from across the region
  • Dedicated, Asia-focused content stream in both Chinese and English languages
  • Market-leading insights covering sponsorship, media, merchandising, hosting, marketing and digital strategies
  • SportBusiness’ world-renowned data, analysis and insight helping sport business executives in Asia, and around the world, make more profitable decisions
  • Personalised account service to tailor it to your needs

The Best of SportBusiness in Chinese

A showcase of our top content, in Chinese. Featuring industry-leading insight into Asian sports business through analysis and comment from our world-renowned experts.

今年,亚足联希望从2021-2024赛季在中东和北非的媒体转播权当中增加收入,但由于地区性竞争不温不火,该愿景恐怕难以实现。但因为中国政府决定申办2023年亚洲杯足球赛,当前赛季亚足联在中国的转播权的价值有望提高。

2016年初,曼联宣布与亨度嘉集团的燃料和润滑油零售商海湾石油公司合作。

What SportBusiness Asia Offers You

In-depth intelligence, analysis and data

根据TV Sports Markets的研究,尽管IMG购买的意甲国际转播权在大多数市场有所升值,收入也比上轮销售周期MP & Silva与意甲签订的协议更加理想,但IMG似乎仍会入不敷出。

拥有Now TV付费电视服务的香港电讯盈科有限公司上周与英超联赛签订协议,其中英超联赛香港转播权的价值削减一半有多。由于缺乏竞争压力,英超联赛在荷兰的转播权的价值也有所下降。

今年,亚足联希望从2021-2024赛季在中东和北非的媒体转播权当中增加收入,但由于地区性竞争不温不火,该愿景恐怕难以实现。但因为中国政府决定申办2023年亚洲杯足球赛,当前赛季亚足联在中国的转播权的价值有望提高。

中国国家电视台中央电视台还在与各方谈判,续签最重要的三个足球赛事的转播权:欧洲冠军联赛、德国德甲和意大利意甲。这些续签协议来时已晚。因为签协议的时候,三个赛事的赛季都已经开始。谈判之所以延长时间,其实是因为央视更改了数字版权政策。据当地媒体消息人士表示,数字版权政策的更改反映了今年二月上任的新台长慎海雄的战略构想.

WHAT CLIENTS SAY ABOUT US

SportBusiness Media is indispensable for those working in the sports industry and managing media rights
SportBusiness Professional is invaluable not only for keeping up to date with the latest news, but as a technology provider to the sector, reaching and engaging the right audience.
The entire offering is one of the industry’s leading research databases. It is of great use when drawing up targeting / sponsorship strategies for prospective and existing clients