YouTube
YouTube renews MLB streaming deal with 15-game schedule
Games to be shown in more than 182 countries on Google-owned platform
YouTube shows Premier Padel Qatar Major in Spain
Google-owned streaming platform YouTube is broadcasting the Premier Padel Qatar Major, the first event of the inaugural edition of the tour, free of charge in Spain
Serie A extends YouTube offering in Mena to all matches
All ten weekly Serie A matches will be broadcast live in the Middle East and North Africa region on the league's Arabic-language YouTube channel until the end of the season
Serie A backs DAZN-Sky public places rights deal, YouTube streams games in Mena
Lega Serie A, the organising body of the top division of Italian club football, has welcomed a request from OTT subscription broadcaster DAZN to sublicense a package of rights in public places to pay-television…
YouTube deal builds on Discovery’s Tokyo 2020 digital coverage plan
The Discovery media group has further widened coverage of the forthcoming Tokyo 2020 summer Olympic Games across digital media platforms in Europe by agreeing a new content and advertising deal with video-streaming…
Chinese esports rights mega-deals may not signal burgeoning market
Recent big-value rights deals in China for esports content have raised hopes for the emergence of a new market. But the dynamics between publishers, media platforms and audiences may not favour it.
YouTube secures naming rights to SoFi Stadium concert venue
Streaming platform YouTube has secured the naming rights to the 6,000-seat performance venue at Hollywood Park’s 300-acre sports and entertainment complex in Inglewood, California, which is anchored b…
YouTube lands Paulistão football rights from 2022
Streaming platform YouTube has acquired digital rights to the São Paulo state football championship from 2022.
MLB, YouTube extend streaming partnership for 2021 season
Major League Baseball and YouTube have announced the return of MLB Game of the Week Live on YouTube initiative for the 2021 season, featuring 21 regular-season games on the global video platform
YouTube’s EMEA sports head Grace assumes media remit in expanded role
Google-owned streaming giant YouTube has promoted Tomos Grace to the position of head of media and sport in Europe, the Middle East and Africa
J.League streams matches in Mena, certain Asian territories on YouTube
Live coverage of at least one J
NFL, YouTube extend content partnership
The National Football League and Google-owned streaming service YouTube have announced a partnership renewal that will bring more league content to the NFL's official YouTube channel
SoFi Stadium partners with Google, YouTube ahead of grand opening
Technology giant Google has agreed a multiyear, multifaceted partnership with SoFi Stadium ahead of the $5bn venue’s inaugural National Football League game this weekend.
FC Barcelona becomes first sports team in world to gain over 10m YouTube subscribers
LaLiga giants FC Barcelona has set a new digital landmark by becoming the first sports team in the world to gain over 10 million subscribers to its official channel on online video platform YouTube
NHL set to revive Quest For The Stanley Cup docuseries
Fifth iteration of series will go inside quarantined bubbles in Canada
F1 agrees one-race deal with YouTube for Eifel Grand Prix
Formula One has agreed a deal with YouTube that will allow the Google-owned platform to live stream the Eifel Grand Prix in Germany for free in seven countries in Europe
Ninja starts streaming on YouTube after Mixer shutdown
Esports superstar Tyler “Ninja” Blevins has begun streaming on Google platform YouTube following the recent shutdown of Microsoft's Mixer service.
Russian Premier Liga embraces YouTube memberships, eyes OTT platform
The Russian Premier Liga has stepped up its association with YouTube by announcing that it will become the first major sports league to use the video streaming service’s ‘memberships’ offering as the m…