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Lega Serie A, the organising body of the top division of Italian club football, has welcomed a request from OTT subscription broadcaster DAZN to sublicense a package of rights in public places to pay-television…

The Discovery media group has further widened coverage of the forthcoming Tokyo 2020 summer Olympic Games across digital media platforms in Europe by agreeing a new content and advertising deal with video-streaming…

Recent big-value rights deals in China for esports content have raised hopes for the emergence of a new market. But the dynamics between publishers, media platforms and audiences may not favour it.

Streaming platform YouTube has secured the naming rights to the 6,000-seat performance venue at Hollywood Park’s 300-acre sports and entertainment complex in Inglewood, California, which is anchored b…

Streaming platform YouTube has acquired digital rights to the São Paulo state football championship from 2022.

Major League Baseball and YouTube have announced the return of MLB Game of the Week Live on YouTube initiative for the 2021 season, featuring 21 regular-season games on the global video platform

Google-owned streaming giant YouTube has promoted Tomos Grace to the position of head of media and sport in Europe, the Middle East and Africa

The National Football League and Google-owned streaming service YouTube have announced a partnership renewal that will bring more league content to the NFL's official YouTube channel

Technology giant Google has agreed a multiyear, multifaceted partnership with SoFi Stadium ahead of the $5bn venue’s inaugural National Football League game this weekend.

LaLiga giants FC Barcelona has set a new digital landmark by becoming the first sports team in the world to gain over 10 million subscribers to its official channel on online video platform YouTube

Fifth iteration of series will go inside quarantined bubbles in Canada

Formula One has agreed a deal with YouTube that will allow the Google-owned platform to live stream the Eifel Grand Prix in Germany for free in seven countries in Europe

Esports superstar Tyler “Ninja” Blevins has begun streaming on Google platform YouTube following the recent shutdown of Microsoft's Mixer service.

The Russian Premier Liga has stepped up its association with YouTube by announcing that it will become the first major sports league to use the video streaming service’s ‘memberships’ offering as the m…

YouTube TV has announced it will no longer carry the Fox regional sports networks following a carriage dispute with Sinclair Broadcast Group

Twitch has been the video game streaming sector’s market leader since its inception in 2015, but YouTube is now coming for that crown. Callum McCarthy speaks to Ryan Wyatt about the platform’s aggressive move into live esports.