Latest Features

ESP Properties was launched in June 2015 as WPP’s attempt to create a sports marketing major to challenge the likes of IMG. Last year, its UK team was absorbed by its Two Circles division. In July 2018, its US operations were sold off. GroupM, the WPP subsidiary which created ESP, doesn’t see this as a failure or retrenchment. Some rivals and independent sponsorship experts have a different view.

Giants are emerging in the sports marketing landscape with multi-billion dollar agencies coming to the fore. Frank Dunne looks at how the arrival of the newly merged forces has affected the balance of power in the sports industry.

When I interviewed WPP’s ebullient chief executive Sir Martin Sorrell a couple of years ago, the head of the world’s biggest advertising group was keen to give a positive perspective on the sprawling operation’s relationship with sport.

Late last month industry veteran John Kristick saw four years of hard work come to fruition when ESP Properties, WPP’s new sports vehicle, fired a shot across the bows at established players in the agency space. He spoke to Matt Cutler.

Sir Martin, leader of the world's largest advertising and marketing services company tells Kevin Roberts why the fortunes of his business and many other global brands are inextricably linked to sport.

Deal values Two Circles at $42m, extends deep tie between Bruin Sports Capital and WPP

Communications firm WPP has backed Tel Aviv-based adtech startup Anzu,io Inc in a $6.5m (€5.7m) series A funding round.

WPP is selling a 60-per-cent share in its market-research company Kantar to Bain Capital Private Equity in a deal that values the company at $4bn (£3.2bn/ €3.55bn).

Advertising and public relations giant WPP has today (Monday) agreed to sell its minority shareholding in sports, entertainment and communications group Chime to the company’s majority shareholder, US p…