Giants are emerging in the sports marketing landscape with multi-billion dollar agencies coming to the fore. Frank Dunne looks at how the arrival of the newly merged forces has affected the balance of power in the sports industry.
When I interviewed WPP’s ebullient chief executive Sir Martin Sorrell a couple of years ago, the head of the world’s biggest advertising group was keen to give a positive perspective on the sprawling operation’s relationship with sport.
Late last month industry veteran John Kristick saw four years of hard work come to fruition when ESP Properties, WPP’s new sports vehicle, fired a shot across the bows at established players in the agency space. He spoke to Matt Cutler.
Sir Martin, leader of the world's largest advertising and marketing services company tells Kevin Roberts why the fortunes of his business and many other global brands are inextricably linked to sport.