Williams Racing
Williams Racing signs THG to headline sponsor role
Formula 1’s Williams Racing has signed a deal with digital consumer brands group THG which will headline its sponsorship portfolio.
Williams hires UFC’s Asencio as chief revenue officer
Formula 1 team Williams Racing has hired Ultimate Fighting Championship (UFC) executive Paul Asencio to lead its commercial and marketing operations as chief revenue officer
ROKiT launches fresh legal claim in Williams sponsorship battle
The ROKiT conglomerate has launched a fresh legal claim against Williams Racing, claiming compensation in excess of $149.5m (€137.2
Williams Racing signs US-focused partnership with Michelob Ultra, deals with Stephens, PureStream
Formula 1 team Williams Racing has signed a North American-focused sponsorship deal with Anheuser-Busch beer brand Michelob Ultra as the global motorsport series looks to further establish itself in the…
Gulf switches F1 sponsorship investment to Williams after McLaren exit
Williams Racing has signed up Gulf Oil to its sponsorship portfolio in a multi-year deal
Williams secures £26m payout in legal battle with former sponsor Rokit
Williams Racing has secured a payout of just over £26.2m (€30.5m/$32.1m) after winning a legal battle against former title sponsor, venture capital conglomerate Rokit.
Williams Racing secures Bang & Olfusen sponsorship
Williams Racing has signed high-end audio technology company Bang & Olufsen to its sponsorship portfolio
Williams Racing powers into 2022 F1 season with Duracell deal
Formula 1’s Williams Racing has signed up battery manufacturer Duracell as a sponsor.
Red Bull Racing signs PokerStars to global sponsorship ahead of 2022 season
Formula 1’s Red Bull Racing has signed up online gambling platform PokerStars as a sponsor.
Williams claims victory in arbitration case against former title sponsor ROKiT
Formula 1 motor-racing team Williams is poised for a cash injection after reportedly securing victory in an arbitration case against former title sponsor, the ROKiT conglomerate
Williams Racing appoints Bower as commercial director, Hunt moves to chief marketing role
Formula 1's Williams Racing has announced the appointment of James Bower as its new commercial director, replacing Tim Hunt who moves to become chief marketing officer
Therabody enters F1 market with Red Bull Racing as Williams signs up Bremont
Technology and wellness brand Therabody has signed up as the official recovery partner of Formula 1 team Red Bull Racing
Nexa3D signs with Williams Racing as F1 team’s commercial chief reels in new deals
Williams Racing has added polymer 3D printing company Nexa3D to its sponsorship roster, the latest in a slew of new deals under the team’s commercial and marketing director Tim Hunt.
Armani suits Ferrari as F1 teams strike new deals before 2021 season
Formula 1 teams Ferrari and Williams have struck new sponsorship deals with brands from the fashion and technology sectors, respectively
Williams steps up energy consumption focus with B&R Industrial Automation
Formula 1 team Williams Racing has signed up automation solutions specialist B&R Industrial Automation to its sponsorship portfolio
Cyber protection brand Acronis extends with Williams Racing
Williams Racing has extended its multi-year sponsorship with cyber protection brand Acronis
Williams Racing commercial director on reshaping motorsport’s sponsorship model
Tim Hunt, commercial and marketing director at Williams, wants sponsorship platform to focus on “the USPs of being an F1 team”
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Williams Racing bought by US-based Dorilton Capital
Formula 1 outfit Williams Racing has today (Friday) announced that it has been acquired by US-based private investment firm Dorilton Capital