Watford FC

New York-based company enlarges its presence in English football

English Premier League club Watford has signed up online trading broker Alchemy Markets as a sponsor

English Championship football club Watford has expanded its relationship with higher education institute University Campus of Football Business (UCFB) in a new sponsorship contract

English football club Watford has expanded its contract with global payment and foreign exchange brand Afex

Watford’s new kit deal with Kelme – a first for the sportswear company in the Premier League – will land the club a larger fee, more freedom over design and a greater presence in China. K

Premier League football club Watford has signed a rest-of-season deal with US carrier American Airlines worth about £250,000 (€297,000/$323,000) in cash.

English Premier League side Watford has appointed Populous architects to draw up plans for a 32,000-seat expansion of its Vicarage Road stadium

Embattled English Football League side Bolton Wanderers has agreed an “11th-hour” sale to former Watford FC owner Laurence Bassini, saving the club from entering administration.

In the commercial battleground of English football, clubs are investing time and money in establishing community and CSR initiatives without any realistic prospect of a tangible return on investment. SportBusiness asks why, through the lens of three examples from the Premier League.

Watford owner Gino Pozzo has rejected a £125m offer to sell over a third of the club.