In the commercial battleground of English football, clubs are investing time and money in establishing community and CSR initiatives without any realistic prospect of a tangible return on investment. SportBusiness asks why, through the lens of three examples from the Premier League.
Premier League football club Watford has signed a rest-of-season deal with US carrier American Airlines worth about £250,000 (€297,000/$323,000) in cash.
English Premier League side Watford has appointed Populous architects to draw up plans for a 32,000-seat expansion of its Vicarage Road stadium
Embattled English Football League side Bolton Wanderers has agreed an “11th-hour” sale to former Watford FC owner Laurence Bassini, saving the club from entering administration.
Watford owner Gino Pozzo has rejected a £125m offer to sell over a third of the club.