Visa
Fifa announces Visa extension in deal covering 2026 World Cup
Fifa has officially announced an extension of its top-tier sponsorship agreement with Visa, expanding its existing deal with the payment services brand that covers its women’s football competitions.
Visa and Cash App replace AlphaTauri as Red Bull-owned F1 team title sponsor
The title rights to the Red Bull-owned Formula 1 team formerly known as AlphaTauri have been acquired by digital and mobile payment network Visa and fellow financial services company Cash App
EXCLUSIVE: Visa and Qatar Airways renew top-tier Fifa Partner deals
Visa and Qatar Airways have renewed their top-tier Fifa Partner deals, covering all of the global football federation's major men’s, women’s and youth events, SportBusiness can exclusively reveal.
US Soccer extends Visa sponsorship to 2028
The United States Soccer Federation has announced it has extended Visa's sponsorship of the national body through 2028, emphasising that at least 50 per cent of Visa's investment will go toward the women's…
Visa sponsors 33 women’s players ahead of World Cup
Payment services brand Visa has stepped up its backing of women’s football by announcing plans to support 33 players through its Team Visa programme.
New Visa-Fifa deal marks biggest women’s football sponsorship commitment
Payment services brand Visa made the biggest-ever sponsorship commitment in women’s football last month when it acquired the top women’s football package under Fifa’s revamped sponsorship structure.
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NFL to open retail store along Las Vegas Strip
League continues to grow its presence in once-shunned Nevada market
NFL, Visa to introduce fully cashless Super Bowl LV
Super Bowl LV in Tampa Bay, Florida, will be the first fully cashless Super Bowl following an extended agreement with the National Football League and Visa, the league's official payment services technology…
Levi’s Stadium to go fully cashless with 49ers, Visa partnership extension
The National Football League's San Francisco 49ers have announced that Levi's Stadium will become the latest sports and entertainment venue in the United States to go fully cashless
Airbnb, Coca-Cola and Visa look for positives in Tokyo 2020 postponement
Three leading brands from The Olympic Partner Programme have described the challenges they have faced as a consequence of the postponement of the Tokyo 2020 Olympics and how they have adapted their activation plans. Ben Cronin reports.
“Our share of voice during the Women’s World Cup was extraordinary,” Adrian Farina, head of marketing, Visa, Europe
Visa’s head of marketing for Europe, Adrian Farina, has credited Uefa’s decision to unbundle the sponsorship rights for its men’s and women’s tournaments, saying that it provided the ‘trigger’ for the bra…
Visa’s commitment to women’s football lays down a challenge for other sponsors
Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.