Velon seeks to form digital fan universe with new Web3 platform
Velon, the team-owned marketing and media company for professional road cycling, has announced the launch of a new platform built on Web3 technology which aims to create a digital fan universe
Velon teams up with Whoop to deliver rider heart rate data at Giro d’Italia
Velon, the team-owned marketing and media company for professional road cycling, has announced fitness tracking technology provider Whoop as its new official data partner
Velon claims first with FanHub-developed fantasy game
Velon, the team-owned marketing, media and technology company for professional road cycling, has announced the release of a new fantasy game in association with developer FanHub
Velon and RCS Sport renew data, on-bike camera agreement
Velon, the team-owned marketing, media and technology company for pro-road cycling, has announced that it has renewed its agreement with RCS Sport, organiser of the Giro d’Italia to provide live rider d…
Success of Digital Swiss 5 points way toward cycling’s hybrid future
The Digital Swiss 5 virtual cycling series launched in April, drawing significant audiences from around the world. It may point the way toward a more digital future for the sport as it navigates its way out of the Covid-19 crisis. Adam Nelson reports.
Olympic Channel to show Tour de Suisse-backed Digital Swiss 5
Over-the-top streaming service the Olympic Channel will show free live coverage of the Tour de Suisse-backed ‘Digital Swiss 5’ e-cycling event.
Eleven Sports lands Digital Swiss 5 virtual cycling rights in six territories
International broadcaster Eleven Sports has acquired live rights to the Tour de Suisse-backed ‘Digital Swiss 5’ e-cycling event in six territories.
ITV in talks to show Tour de Suisse-backed virtual cycling series
UK commercial broadcaster ITV is in talks to acquire rights to the forthcoming ‘Digital Swiss 5’ e-cycling event, SportBusiness understands.
Velon cancels 2020 Hammer Series events, blames ongoing UCI dispute
The 2020 season of cycling’s team-backed Hammer Series has been suspended with organiser Velon blaming its ongoing dispute with the sport’s global governing body, the UCI.
Velon’s anti-trust case against UCI highlights shifting sands of rights-holder and governing body relations
When Velon announced that it had filed an anti-trust case with the European Commission against the UCI, in September, it exposed a fault line that had long been threatening to send shockwaves through cycling. Adam Nelson speaks with the organisation's chief executive, Graham Bartlett, about the implications of the case for the sport.
Hammer Series shelves season-ending event in Hong Kong
The Hammer Series team cycling competition has brought an early end to its 2019 season after electing to cancel its Hong Kong event due to the ongoing civil unrest in the country
Velon launches anti-trust proceedings against UCI
Velon, the marketing, media and technology company for pro-road cycling, has today (Tuesday) confirmed it has entered an anti-trust complaint to the European Commission against the International Cycling…
Hammer Series continues international expansion, adds Colombia event
The Hammer Series team cycling competition has announced that it will take events to three Colombian cities over the next three years