US Polo Association

Latest Features

The US Polo Association's disproportionate success in the category licensing looks to be attributable to a farsighted and disciplined strategy, mixed with a degree of good timing. Ben Cronin examines how it has built a $1.6bn annual business.

Major League Baseball is once again the highest-ranking sports rights-holder on a list of the world’s biggest licensors, having registered a reported $5.5bn in retail sales in 2018.