Ultimate Fighting Championship (UFC)
UFC, Snapchat agree ‘multi-year’ extension of global content deal
Mixed martial arts promotion UFC has agreed a “multi-year” extension of its global content agreement with social-media platform Snapchat.
UFC could have spectators at Fight Island events
The Ultimate Fighting Championship could have spectators present for upcoming events at Fight Island in Abu Dhabi
Promoters await CSA ruling on French MMA broadcasts
Mixed martial arts promotions are awaiting a fresh ruling from French media regulator the Conseil supérieur de l'audiovisuel (CSA) after Bellator was forced to resort to live streaming its highly-awaited …
O2 Industries sponsors UFC to promote face masks and respirators
Mixed martial arts organisation UFC has signed a multi-year global sponsorship with O2 Industries, which will provide UFC athletes with respiratory protection products for every UFC event
Hyperice named UFC’s official recovery technology partner
The Ultimate Fighting Championship has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization's official recovery technology partner
UFC confirms return to Abu Dhabi’s “Fight Island” for UFC 253 and UFC 254
The Ultimate Fighting Championship has confirmed its return to Fight Island with five events in September and October, including two pay-per-view cards and three Fight Nights.
UFC sees Oura Health deal as key tool in Covid-19 era
The Ultimate Fighting Championship has signed a multi-year deal with Finnish health technology company Oura Health, with the agreement being looked upon as a means to aid the US mixed martial arts promotion…
UFC and Chinese Olympic Committee join forces to prepare athletes
Mixed martial arts organisation UFC and the Chinese Olympic Committee have announced a multiyear agreement for UFC to help prepare Chinese athletes for the 2020 Tokyo Olympic Games and 2022 Beijing Winter…
Nent adds UFC rights to Icelandic offering
Nordic Entertainment (Nent) Group has acquired rights to the Ultimate Fighting Championship, the Endeavor-owned mixed martial arts promotion, in Iceland
UFC launches Fight Pass in Japan
Ultimate Fighting Championship has launched its direct-to-consumer OTT service UFC Fight Pass in Japan.
The service offers an interface and event commentary in Japanese, and localised content
UFC, ACX Music partner to create music streaming app
Ultimate Fighting Championship has signed a licensing agreement with global creative tech company ACX Music to create music streaming app "UFC Ultimate Sound.
Venum grabs UFC exclusive outfitter role as Reebok bows out
The Ultimate Fighting Championship mixed martial arts organisation has named combat sports brand Venum as its new exclusive global outfitting and apparel partner, starting in April 2021
Parimatch extends UFC betting deal in Europe and CIS region
International betting and technology platform Parimatch has renewed its regional deal with the UFC mixed martial arts (MMA) organisation until the end of 2021
Abu Dhabi to use UFC ‘Fight Island’ as a pilot project for sealed spectator events
Abu Dhabi is using UFC's 'Fight Island' as a pilot project to determine if it can expand the event's 'safety bubble' model to include spectators. SportBusiness speaks to Ali Hassan Al Shaiba, executive director of tourism and marketing for the city's Department of Culture and Tourism.
UFC Fight Island: Stringent testing underpins Abu Dhabi event
The Abu Dhabi government has turned the majority of Yas Island into a ten-square-mile safe zone just for the UFC, with each of the 2,500 people on site being tested for Covid-19 on five separate occasions during their stay.
Yas Island safe zone completed for UFC “Fight Island”
Ultimate Fighting Championship's preparations for its "Fight Island" events this month have continued in earnest, with a 11km safe zone now secured on Abu Dhabi’s Yas Island.
UFC’s “Fight Island” to be held at Abu Dhabi’s Yas Island
The Ultimate Fighting Championship has announced that its much-hyped "Fight Island" will be located on Abu Dhabi’s Yas Island, a popular tourist destination in the Middle East.
Las Vegas to reopen casinos, stage combat sports
The city of Las Vegas has been given the green light to partially resume its sports and gaming industries after Nevada governor Steve Sisolak announced that the state's casinos can reopen on June 4