Ultimate Fighting Championship (UFC)
UFC to build Howler Head’s presence in whiskey market
The Ultimate Fighting Championship has opened up a new sponsorship category after agreeing a multi-year deal with Howler Head Whiskey
Endeavor looks to buy rest of UFC as part of IPO bid
Buyout of shares it doesn't already own key part of revived plan to go public
UFC reaps rewards of China investment with Migu deal
China is a top priority for MMA's Ultimate Fighting Championship in terms of international expansion. SportBusiness speaks to Kevin Chang, the UFC’s senior vice-president, Asia-Pacific, about how the promotion aims to succeed in the region.
Kevin McCullagh | UFC deal shows how the terms of engagement in China have changed
SportBusiness Asia editor Kevin McCullagh says risks abound for international sports properties in China in 2021, but the UFC’s trend-bucking media-rights deal with Migu has underlined some best practice.
UFC to host full-capacity crowd for first time since pandemic
The Ultimate Fighting Championship has announced that UFC 261 on April 24 in Jacksonville, Florida, will not have a limit on fan attendance
UFC leans in to CBD sponsorship with Love Hemp
The Ultimate Fighting Championship (UFC) has signed up cannabidiol (CBD) and Hemp product specialists Love Hemp as a global sponsor.
The five-year, multi-million dollar deal will run from June 1 2021
UFC signs up crypto casino Stake to new sponsorship category
The Ultimate Fighting Championship has secured a sponsorship deal with crypto casino and sportsbook company Stake.com in its first official betting partner deal in Latin America and Asia
UFC, DraftKings strike wide-ranging sports betting partnership
The Ultimate Fighting Championship has secured a wide-ranging partnership with DraftKings, which has been designated the mixed martial arts promotion's first-ever official sportsbook and daily fantasy…
UFC agrees wide-ranging rights deal with Migu in China
Mixed martial arts promotion the UFC has agreed a multi-year deal with Chinese streaming platform Migu, covering media rights, joint content creation, a production technology collaboration, and marketing…
UFC strikes multiyear agreement with TikTok
MMA property looks to expand social media presence
Panini to replace Topps as UFC’s exclusive trading card licensee
Trading card and sports sticker manufacturer Panini has been awarded an exclusive global trading card licensing agreement for mixed martial arts’ Ultimate Fighting Championship.
Eleven retains grip on UFC rights in Belgium
Subscription broadcaster Eleven has retained rights to mixed martial arts’ Ultimate Fighting Championship in a ‘multi-year’ agreement.
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RMC Sport renews UFC commitment following lifting of broadcast ban
RMC Sport, the French subscription broadcaster owned by telco Altice, has signed a new rights deal for mixed martial arts’ Ultimate Fighting Championship in the wake of the lifting of the MMA broadcast b…
UFC names Zappos.com official US licensing partner
The Ultimate Fighting Championship has entered into a multiyear partnership with US online clothing retailer Zappos
Ex-UFC fighters given boost in lawsuit against Endeavor-owned promotion
A group of former Ultimate Fighting Championship (UFC) athletes have been given a boost in their lawsuit against the Endeavor-owned mixed martial arts promotion after a federal judge granted the case class-action…
Abu Dhabi Media launches specialist combat channel
Pay-television broadcaster Abu Dhabi Media has launched a specialist combat sports channel, Abu Dhabi Fight, which is exclusively available via telco Etisalat
Sports sponsorships transform Hyperice’s profile and spur dramatic growth
Following partnerships with NBA, MLB, UFC, PGA Tour and numerous star athletes, the recovery and performance technology company has transformed its financial fortunes, as well as its domestic and international profile, this year. Bob Williams reports
IMG Arena’s UFC Event Centre debuts on Rush Street betting sites
Rush Street Interactive, the US-based betting and online casino company, has incorporated the UFC Event Centre, the UFC’s first-ever live betting data product, into its offering in a tie-up with IMG A…