UEFA (Union of European Football Associations)

Latest Features

The Uefa Champions League is set to deliver another big increase in revenues in the next cycle, but there are still doubts it will survive beyond 2024. Frank Dunne explains why.

New Uefa president Aleksander Čeferin is walking a tightrope between the demands of Europe’s football leagues and the continent’s elite clubs over the revamp of European club competitions. Frank Dunne talks to football insiders about how it will all play out.

Just in case you were too busy to notice, June 23 was Olympic Day, held to mark the founding of the International Olympic Committee by Baron Pierre de Coubertin back in 1894.

Last month's Uefa Champions League Final between the world’s biggest club, Real Madrid, and city rivals Atletico was watched by hundreds of millions worldwide.

When the convoys of broadcast trucks roll into the host cities for Euro 2016, their low rumble will represent the sound of inevitability: technological progress. Jonathan Powell reports.

Uefa has postponed talks with European clubs and leagues to discuss the future of the Champions League and its other European club competitions, making any reforms to these competitions unlikely this year

The multi-billion dollar global media-rights landscape around Uefa’s Champions League and Europa League is analysed in forensic detail in an essential new report from SportBusiness Consulting, which w…

Charlie Marshall, the managing director of the European Club Association (ECA), says clubs and leagues have been too hasty to criticise Uefa’s plans to reformat its club competitions post-2024 and argues t…

Betting operators say the introduction of Video Assistant Refereeing (VAR) in football is hindering their ability to offer in-play betting markets on competitions like the Fifa World Cup, FA Cup and the…

Features

A new edition of the TVSM Global Report underlines the strength of the global sports media rights market, which is predicted to be worth nearly $50bn by 2019.

In 2014, Japanese carmaker Nissan agreed a partnership with the Uefa Champions League (UCL). The challenge was to create an integrated campaign that could be activated in over 90 countries, deliver a strong business impact and bring to life Nissan’s core brand pillars of 'Innovation and Excitement'.

European football's elite clubs want a greater share of TV revenues, and with the power vacuum at Uefa this is a good time to push for it.

UEFA has found a way to better understand its fanbase through a market segmentation campaign. Matt Cutler reports.

Penalty shoot-outs, replica pit-lane tyre changes and after-party medal ceremonies are just a few of the innovative ways companies are reaching out to fans around major sports events

Elisha Chauhan asks leading fan zone stakeholders how they organise their fan festivals and what makes them successful, including case studies of best practice, as well as how to manage safety and security at these mass participation events.

UEFA General Secretary Gianni Infantino addressed several of the biggest issues facing European football today at the Leaders Sport Business Summit, and backed some of the federation’s big policies, including financial fair play and the expanded Euro tournament.

Real Madrid vice-president Pedro López Jiménez said football's world governing body FIFA was "dysfunctional" in communicating with European football club consortium the ECA, speaking today on a panel a…

Kevin Roberts: UEFA’s Euro 2020 success, FIFA’s 2022 World Cup regress

On September 19, UEFA will decide which 13 cities across Europe host Euro 2020. SportBusiness International Deputy Editor Owen Evans met UEFA General Secretary Gianni Infantino to get his take on the opportunities and challenges for the new event set-up.

Since its inception in the early 1990s, European football’s Champions League has become one of the most successful and well-known brands not just in sport, but the corporate world. We look at its journey.

Major sports event hosting could be on the cusp of a revolution if UEFA’s multi-host format for Euro 2020 is successful. This month, the governing body for European football will vote on which 13 cities will hosts the flagship international tournament, and Owen Evans met UEFA General Secretary Gianni Infantino last month to get his take on the opportunities and challenges for the hosting concept.

 

UEFA’s vision to take its 2020 European Championships to a multi-host format has been hailed by some as a masterstroke, while others fear it is a sign of desperate measures.

Uefa Champions League sponsorship is at the heart of Dutch beer brand Heineken’s marketing push to hit a target of 100-per-cent growth in its global market share over the next seven years.

Russian gas giant, Gazprom has an image problem that it hopes sponsorship of football will help overcome. Its approach is a case study in using soft branding initiatives to spread its influence