UEFA (Union of European Football Associations)
The Champions League continues to deliver growth but remains under scrutiny
The Uefa Champions League is set to deliver another big increase in revenues in the next cycle, but there are still doubts it will survive beyond 2024. Frank Dunne explains why.
European football | Can Čeferin embrace clubs and leagues?
New Uefa president Aleksander Čeferin is walking a tightrope between the demands of Europe’s football leagues and the continent’s elite clubs over the revamp of European club competitions. Frank Dunne talks to football insiders about how it will all play out.
Kevin Roberts | What can the 2016 Olympic Games do for divided nations?
Just in case you were too busy to notice, June 23 was Olympic Day, held to mark the founding of the International Olympic Committee by Baron Pierre de Coubertin back in 1894.
Kevin Roberts: Change need not be feared, as long as all stakeholders are considered
Last month's Uefa Champions League Final between the world’s biggest club, Real Madrid, and city rivals Atletico was watched by hundreds of millions worldwide.
Euros ready to innovate | Broadcast technology at Euro 2016
When the convoys of broadcast trucks roll into the host cities for Euro 2016, their low rumble will represent the sound of inevitability: technological progress. Jonathan Powell reports.
Golden goose | Sports media rights go from strength to strength
A new edition of the TVSM Global Report underlines the strength of the global sports media rights market, which is predicted to be worth nearly $50bn by 2019.
Sponsorship Works 2016 | Sponsorship Case Study | Nissan and the Uefa Champions League
In 2014, Japanese carmaker Nissan agreed a partnership with the Uefa Champions League (UCL). The challenge was to create an integrated campaign that could be activated in over 90 countries, deliver a strong business impact and bring to life Nissan’s core brand pillars of 'Innovation and Excitement'.
FREE COLUMN | Price of failure about to get much higher
European football's elite clubs want a greater share of TV revenues, and with the power vacuum at Uefa this is a good time to push for it.
The Fan Profile
UEFA has found a way to better understand its fanbase through a market segmentation campaign. Matt Cutler reports.
All for one, one for all
Sector Focus: Fan Zones
Elisha Chauhan asks leading fan zone stakeholders how they organise their fan festivals and what makes them successful, including case studies of best practice, as well as how to manage safety and security at these mass participation events.
LEADERS 2014: Infantino on European football’s big questions
UEFA General Secretary Gianni Infantino addressed several of the biggest issues facing European football today at the Leaders Sport Business Summit, and backed some of the federation’s big policies, including financial fair play and the expanded Euro tournament.
LEADERS 2014: Clubs not listened to by FIFA, European football bosses say
Comment: October 2014
Kevin Roberts: UEFA’s Euro 2020 success, FIFA’s 2022 World Cup regress
Exclusive Interview: Gianni Infantino
Championing The Brand
Since its inception in the early 1990s, European football’s Champions League has become one of the most successful and well-known brands not just in sport, but the corporate world. We look at its journey.
Twenty 20 Vision
Major sports event hosting could be on the cusp of a revolution if UEFA’s multi-host format for Euro 2020 is successful. This month, the governing body for European football will vote on which 13 cities will hosts the flagship international tournament, and Owen Evans met UEFA General Secretary Gianni Infantino last month to get his take on the opportunities and challenges for the hosting concept.
Multi-Country Event Hosting: UEFA Leads the Way
UEFA’s vision to take its 2020 European Championships to a multi-host format has been hailed by some as a masterstroke, while others fear it is a sign of desperate measures.
Sponsorship Strategy: Heineken’s Champions League Activation
Uefa Champions League sponsorship is at the heart of Dutch beer brand Heineken’s marketing push to hit a target of 100-per-cent growth in its global market share over the next seven years.
Rebranding the Monster – how Gazprom is changing its image through sponsorship
Russian gas giant, Gazprom has an image problem that it hopes sponsorship of football will help overcome. Its approach is a case study in using soft branding initiatives to spread its influence