TSE Consulting

Strategic communications and public relations firm Burson-Marsteller has today (Wednesday) fully integrated its sports management consultancy TSE Consulting and formed a new business unit.

The TSE Consulting sports management consultancy has unveiled plans to establish a permanent base in China after helping the country secure the hosting rights to the International Basketball Federation’s (Fiba) 2019 World Cup.

The International Cycling Union (UCI) has appointed sports management consultancy TSE Consulting to undertake a review of how its events are marketed and promoted to potential host cities around the world in an effort to generate more interest in staging competitions.

South Africa’s Gauteng Province has engaged TSE Consulting to aid its efforts in boosting its presence in the international sports market.

There are many factors that make a city a world-class events host and many cities that believe they have what it takes when it comes to staging major events. Over the last decade, the process of bidding for major events and subsequently hosting them has become more sophisticated, with cities realising that they need to tick an increasing list of boxes to establish whether costs are worth the returns.

Melbourne was the top ranked city in the 2014 Ultimate Sports Cities rankings in the category of Event Strategy. Melbourne's Victorian Major Events Company (VMEC) is one of the world’s leading events acquisition groups. Developed in 1991, VMEC is recognised as a competitive and highly successful organisation that has secured countless sporting and cultural events for Melbourne’s major events calendar.

Countries and cities have various reasons for bidding to host an event beyond financial gain. Legacies can include improving the image of the city or country, putting it on the map in terms of attracting future events, creating a positive economic impact from increased tourism (the subject of a later report in this series), building venues and facilities that will enhance the health of a nation and help develop new sports stars, and improved infrastructure in areas from transport to telecoms and beyond.

Auckland was ranked first in the 2014 Ultimate Sports Cities rankings in the category of Legacy. Each major event supported by Auckland Tourism Events and Economic Development (ATEED), the body responsible for such events in the city, must have a plan that sets out the legacy that the event organiser will work towards.

London was ranked second in the 2014 Ultimate Sports Cities rankings in the category of Legacy. The London 2012 Summer Olympic and Paralympic Games were a huge global marketing showcase for London. The city is delivering the legacy of 2012 by maintaining the momentum and enthusiasm for major sporting events, and using its infrastructure, logistics and expertise to host more events.

The Canadian city of Edmonton has stepped up its bid for the 2022 Commonwealth Games by appointing TSE Consulting as lead consultant in its efforts to land the multi-sport event.

The Qatar Women's Sport Committee (QWSC), part of the Qatar Olympic Committee, has appointed TSE Consulting to develop a new strategic plan.

Following a 20-week governance review, TSE Consulting has advised the United States of America Cricket Association (USACA) to restructure the composition of its board of directors.

The International Association of Athletics Federations (IAAF) has appointed TSE Consulting to review how its main events are marketed and promoted to potential host cities around the world.