Tour de France

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SportBusiness spoke to Dimension Data chief marketing officer Ruth Rowan about the genesis and evolution of the partnership, which started in 2015 and will run to cover the 2019 Tour.

Audience ratings and trends for major events in 2014-15 including the Fifa World Cup, Winter Olympics, Tour de France and more, with data from Eurodata TV Worldwide.The Fifa World Cup 2014 generated the largest average audience for a major international sports event (as opposed to domestic leagues and competitions) in four of the five major European markets in 2014-15. 

The International Cycling Union (UCI) has acceded to requests to reduce the size of the pelotons at its Grand Tour road events, while the Tour de France’s 2018 edition has been rescheduled to avoid a conflict with next year’s edition of national team football tournament the Fifa World Cup.

Amaury Sport Organisation (ASO) has formalised its plans to take the Tour de France brand into China by unveiling two events that are set to take place following this year’s edition of the cycling showpiece.

Tour de France organiser Amaury Sport Organisation (ASO) has signalled its intention to tap into the Chinese market by partnering with the Activation Group agency to form new events themed around the annual ‘Grand Tour’ cycling race.

The French government and cycling authorities have joined forces to announce that thermal imaging cameras will be utilised at the 2016 Tour de France in an effort to combat so-called mechanical doping.