Tottenham Hotspur FC
Sponsorship & Marketing

Following partnerships with NBA, MLB, UFC, PGA Tour and numerous star athletes, the recovery and performance technology company has transformed its financial fortunes, as well as its domestic and international profile, this year. Bob Williams reports
Football
Sponsorship & Marketing

English Premier League club Tottenham Hotspur has signed up performance technology brand Hyperice as the club’s ‘Official Recovery Technology Supplier’ for both the men’s and women’s teams. The d
Football
Sponsorship & Marketing

English Premier League club Tottenham Hotspur has signed international trading platform Libertex as its 'Official Trading Partner'
Football
Sponsorship & Marketing

Premier League club Tottenham Hotspur has signed a new sponsorship deal with food group Mondelēz – making chocolate brand Cadbury the club’s official snack partner.
Football
Finance & Law

Tottenham Hotspur has announced that it will borrow £175m ($220m/€195m) from the Bank of England as it looks to mitigate the medium-term impact of the Covid-19 pandemic.
Badminton
Education

Adidas returned to year-on-year revenue growth in China in May, as sales rebounded quicker than expected after Covid-19 restrictions were lifted
Football
Sponsorship & Marketing

Leverage Marketing Advisors (LMA), a new sponsorship and strategy consultancy agency, has been launched and plans to work with brands and sports properties around the world
Basketball
Fan Engagement

Ecommerce live streams are a growing phenomenon in online retail in Asia, and sports businesses are starting to dip their toes in the water.
Football
Finance & Law

Tottenham Hotspur has announced record revenue for the 2018-19 season, with overall turnover growing by £80m (€85m/$92m) off the back of the club’s appearance in the 2019 Uefa Champions League final. 
Events

Formula One managing director of motorsports Ross Brawn has said it is "unlikely" this year's Shanghai Grand Prix will go ahead as scheduled on April 19 due to the coronavirus
Football
Sponsorship & Marketing

English Premier League club Tottenham Hotspur remains some way off securing a naming rights sponsor for its stadium
Football
Sponsorship & Marketing

Premier League football club Tottenham Hotspur has extended its sponsorship contract with luxury fashion brand Hugo Boss
Rugby League
Events

The new Tottenham Hotspur stadium has added rugby league to its growing portfolio of events, with the club announcing that the venue will host the final game of next year’s Ashes series between England a…
Football
Sponsorship & Marketing

Premier League club Tottenham Hotspur has signed a five-year regional partnership with HSBC as its Official Banking Partner in the UK and Hong Kong, the bank’s two home markets.
Football
Stadia

English Premier League football club Tottenham Hotspur has agreed a refinancing package for the £637m (€722m/$792.7m
Football
Business

The issue of solidarity payments for academies developing US soccer talent remains decidedly unsettled following a Fifa ruling in June
Rugby Union
Events

Tottenham Hotspur’s new stadium has been awarded hosting rights to the finals of the Champions Cup and Challenge Cup rugby union competitions in 2021.
Cricket
Licensing & Merchandising

Research from marketing agency Red Hot Penny suggests clubs across the UK need  major rethink of how they convert social engagement into retail sales