Tokyo 2020 Olympics Organising Committee
Features
How Tokyo 2020 smashed the domestic sponsorship record for the Olympics
In the second of a trilogy of interviews with the Tokyo 2020 Organising Committee, SportBusiness spoke to Masahiko Sakamaki, the executive director of the committee’s marketing bureau.
Masa Takaya on Tokyo 2020’s messages of resilience, recovery and hope
In the first of a trio of interviews with the Tokyo Organising Committee of the Olympic and Paralympic Games, Kevin McCullagh speaks to Masa Takaya, spokesperson and communications team leader, about what Tokyo 2020 wants to say to the world and how his team is delivering the message.
Domestic sponsors of Tokyo Games have been ‘delaying marketing events’
Uncertainty over the staging of the already delayed Tokyo 2020 Olympic Games and diminishing public support for the event in in Japan has dampened the marketing activity of domestic sponsors, according…
Latest Tokyo 2020 budget hits $15.4bn following pandemic postponement
The Tokyo 2020 organising committee has revealed the details of its version five budget, showing the total estimated costs for the Games following the unprecedented decision to postpone the event into…
Tokyo to increase opening and closing ceremony budget for second time
The Tokyo Olympic Games organising committee plans to increase the budget for the opening and closing ceremonies of the rescheduled Olympics and Paralympics, for a second time
Refund requests made for 18 per cent of Tokyo Olympics tickets
Tokyo Olympics and Paralympics organisers have received refund requests from about 18 per cent of the people in Japan who bought tickets for the Games.
With about 4