TikTok

Subscription OTT streaming platform DAZN has aligned with social media platform TikTok and German football portal Kicker to launch a ‘Football Hub’ product for the German market.

France’s Professional Football League (LFP) has widened its tie-up with TikTok, the short-form video platform owned by Chinese technology group ByteDance, to drive further engagement with fans domestically a…

Popular video service now being targeted by Trump Administration

Major League Baseball's New York Yankees and regional sports network YES Network have announced a multiyear strategic partnership with social media platform TikTok

Italian football club Juventus has launched its own channel on the short-form video service TikTok. The official account will provide behind-the-scenes content

Streaming executive had been passed over to succeed Bob Iger at Disney

Italian Serie A football club Napoli has agreed a two-season extension to its kit deal with Kappa, as the Neopolitan team seeks to strike a longer contract with the Italian sportswear brand

Italian Serie A team AC Milan has become the latest football club to launch a channel on short-form video sharing app TikTok

Surrey County Cricket Club has launched an official channel on short-form video sharing app TikTok, claiming it is the first professional cricket team to do so

The Olympic Channel has launched an official account on short-form video platform TikTok

Short-form video platform TikTok has partnered with Novo Basquete Brasil (NBB), the top division of club basketball in Brazil

Campeonato Brasileiro Série A team Corinthians has become the latest football club to launch an official account on short-form video platform TikTok.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 
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