TikTok

Basketball
Media

New Zealand’s National Basketball League (NBL) has claimed what it believes is a world-first, with a weekly match to be streamed live globally on social media platform TikTok during the 2024 season.
Football
Media

Fifa has agreed its first official collaboration with social media platform TikTok through a deal focused on the upcoming 2023 Women’s World Cup in Australia and New Zealand.
Road Cycling
Sponsorship & Marketing

Short-form video platform TikTok has become an ‘Official Supplier’ of the Tour de France men’s and women’s races, starting from July 1. As
Esports
Media

Esports entertainment company Blast has teamed up with short-form social media video platform TikTok to stream live coverage from this week’s Counter-Strike: Global Offensive Major in Paris.
Basketball
Sponsorship & Marketing

The Turkish Basketball Federation (TBF) has signed a sponsorship deal with short-form video platform TikTok, which becomes the official entertainment partner of the Super League club competition
Football
Sponsorship & Marketing

Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league
Multiple Sports
Industry Moves

Nina Tsimpouli has left her role as director of global content marketing at the DFL Digital Sports arm of the German Football League (DFL) to become head of sports operations in the DACH region for social…
Football
Sponsorship & Marketing

The Asean Football Federation (AFF) has announced the addition of short-form mobile video platform TikTok as an official supporter of the ongoing 2022 AFF Championship, the national team tournament for…
Football
Fan Engagement

Canada Soccer and the Canadian Premier League have teamed up with short-form social media video platform TikTok to provide fans with innovative content as part of plans to further raise the profile of…
Football
Media

Mediapro, the agency and international broadcast production group, has detailed plans to produce this weekend’s Belgian Super Cup match in a vertical 9:16 format on social video platform TikTok.
Football
Fan Engagement

Both the German Football Association (DFB) and Lega Serie B, the second-tier Italian football league, have launched accounts on the TikTok video sharing platform
Football
Media

Chinese social media platform Douyin has become the official short video partner of the Chinese Super League. The deal was announced just before the start of the 2022 CSL season on June 3
Multi-sport
Media

Video platform TikTok will facilitate the creation and sharing of content related to this month's Southeast Asian Games in Vietnam under a new official partner deal
Ice Hockey
Sponsorship & Marketing

TikTok’s February deal with the NHL revealed the platform’s willingness to invest more than the norm to increase its audience and drive engagement through sport.
Football
Media

Spanish free-to-air channel Gol has announced plans to broadcast next week’s LaLiga football match between Real Sociedad and Real Betis on social media platform TikTok.
Cricket
Sponsorship & Marketing

Social media service TikTok has acquired the naming rights to the upcoming Test match series between Pakistan and Australia
Ice Hockey
Fan Engagement

The National Hockey League and NHL Players' Association have secured a partnership with short-form video platform TikTok in order to expand fan engagement with its global fanbase
Rugby Union
Sponsorship & Marketing

James Fenn, associate director, sports, at Hill+Knowlton Strategies, argues that TikTok’s landmark new deal as title partner of the Women’s Six Nations has the potential to unlock what has always been the strongest asset of sport: the power of the community