Australian Open grows attendances and revenues by 50 per cent after embracing “choice and entertainment” mantra
Richard Heaselgrave, Tennis Australia's chief revenue officer, tells Adam Nelson how pivoting the first grand slam of the tennis season away from tennis has helped the event to grow dramatically over the past five years.
Over the last five years the hackathon has been adopted by several major rights-holders. Kevin McCullagh discusses the impact of hackathons on sports businesses.
International payment services and credit card company Mastercard has extended its global sponsorship with tennis grand slam the Australian Open, while Marriott International’s global travel program, M…
Tennis Australia has signed up pharmacy retailer Chemist Warehouse as a sponsor the Australian Open
Global insurance company Chubb has signed a multi-year sponsorship deal with the Australia Open tennis grand slam, beginning with the January 2020 edition
The Association of Tennis Professionals (ATP) has extended its sponsorship deal with Dubai-based airline Emirates