LaLiga’s Chinese JV focuses on sponsorship, merchandising in push to become leading foreign football league
LaLiga is aiming to become the biggest overseas football league in China via its new joint-venture in the market with Mediapro and Super Sports Media, Sergi Torrents, the JV’s chief executive, told SportBusiness this week.
Since LaLiga put internationalisation at the heart of its commercial growth plans in 2016, the Spanish league operator has increased its international presence to 84 countries and grown its sponsor portfolio five-fold.
SuperSport, the sub-Saharan African pay-television broadcaster, has renewed its exclusive rights to the top two tiers of Spanish football, LaLiga
Japan-based automotive manufacturer Mazda has renewed its sponsorship of Spanish football’s LaLiga for another two years, extending its agreement until the end of the 2022-23 season.
Betting company branding on the shirts of Spanish football clubs could be banned under proposals currently before the European Union
Round-Up: Russia fails to pay athletics fine, overseas IPL ‘likely’, Sha Tin Racecourse opens to punters, and more
World Athletics has halted the process allowing Russian track and field athletes to compete internationally as neutral athletes after Russian Athletics missed a deadline to pay a $6