LaLiga is aiming to become the biggest overseas football league in China via its new joint-venture in the market with Mediapro and Super Sports Media, Sergi Torrents, the JV’s chief executive, told SportBusiness this week.
Since LaLiga put internationalisation at the heart of its commercial growth plans in 2016, the Spanish league operator has increased its international presence to 84 countries and grown its sponsor portfolio five-fold.
The Spanish government’s Minister of Consumption, Alberto Garzón, has sent a letter to the presidents of 25 LaLiga football clubs calling for an end to gambling sponsorships after the completion of th…
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