Spanish LaLiga

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LaLiga is aiming to become the biggest overseas football league in China via its new joint-venture in the market with Mediapro and Super Sports Media, Sergi Torrents, the JV’s chief executive, told SportBusiness this week.

Since LaLiga put internationalisation at the heart of its commercial growth plans in 2016, the Spanish league operator has increased its international presence to 84 countries and grown its sponsor portfolio five-fold.

The Spanish government’s Minister of Consumption, Alberto Garzón, has sent a letter to the presidents of 25 LaLiga football clubs calling for an end to gambling sponsorships after the completion of th…

Sports broadcaster Setanta has agreed a five-season deal with LaLiga for exclusive rights in the Baltic region to Spanish football’s top two tiers, from 2021-22 to 2025-26.

Spain’s top-flight football competition, LaLiga, will launch a new chain of licensed sports bars around the world to support its international expansion.

Spanish football’s LaLiga has today (Wednesday) announced a global licensing agreement with Iqoniq, the fan-engagement app becoming increasingly active in the sports sector.