Sky

Motorsport
Media

Channel 4 has extended its Formula 1 sublicensing agreement with pay-television operator Sky for a further three years, granting the UK free-to-air broadcaster live rights to the British Grand Prix and…
Cricket
Media

The gripping first match of the 2023 Men’s Ashes series was the most-watched home Test in the UK since Sky took England’s home fixtures behind its paywall in 2006.
Football
Sponsorship & Marketing

Sky Bet, the UK sports betting and gaming company, has renewed its title partnership of the English Football League (EFL) for five more years, in what has been described as a record sponsorship deal for…
Motorsport
Media

Pan-European pay-television broadcaster Sky will team up with Formula 1 to co-produce a children’s broadcast for this year’s Hungarian Grand Prix.
Golf
Media

UK pay-television broadcaster Sky Sports has agreed a three-year extension to its rights deal with the United States Golf Association (USGA), a contract that includes men’s and women’s majors the U.S. Op
Multiple Sports
Licensing & Merchandising

Pay-television broadcaster Sky is launching its first online sports merchandise shop following a tie-up with Fanatics
Football
Media

English Football League clubs have unanimously approved a new domestic media rights deal with pay-television broadcaster Sky, confirming the league organising body’s recommendation to remain with the i…
Tennis
Industry Moves

Marina Storti, the experienced Sky broadcast executive, has today (Tuesday) been announced as the chief executive of WTA Ventures, the new commercial entity formed following the Women's Tennis Association's…
Football
Media

All 72 clubs in the English Football League (EFL) have been invited to a meeting on May 5 to consider proposals for a new domestic broadcast agreement beginning with the 2024-25 season
Football
Media

Pay-television broadcaster Sky looks set to retain its English Football League rights after being named as the preferred bidder following the recent submission of offers in an invitation to tender process
Cricket
Media

DAZN and Sky Sports will share live coverage of all 74 matches from this year’s Indian Premier League in the UK and Ireland, after DAZN opted to sublicense rights to the pay-TV broadcaster.
Multiple Sports
Media

MultiChoice, the pay-TV broadcaster operating in sub-Saharan Africa, has announced plans to significantly overhaul its streaming service, Showmax, through a new agreement with Comcast’s NBCUniversal (…
Cricket
Media

UK pay-TV broadcaster Sky Sports has announced that it will show the England men’s cricket team’s upcoming white-ball tour of Bangladesh, which starts tomorrow (Wednesday), although the England and Wal…
Tennis
Media

Sky will become the new home of the ATP and WTA tours across its active markets of the UK, Ireland, Germany, Austria, Switzerland and Italy from 2024 onwards, SportBusiness understands
Multiple Sports
Media

Sky, the Comcast-owned European pay-TV broadcaster, has reported revenue reductions of 13 per cent and 11
Multiple Sports
Media

UK pay-television broadcaster Sky has introduced a monthly charge for a service that allows subscribers to its Sky Stream and Sky Glass products to skip adverts
Cricket
Media

Pay-television broadcaster Sky has announced a deal with Channel 4 that will see live coverage of the 2022 ICC Men’s T20 World Cup final simulcast on the free-to-air broadcaster’s eponymous channel.
Multiple Sports
Media

UK pay-television broadcaster Sky has renewed its content deal with Snap, parent company of social media platform Snapchat