Sky
Channel 4 extends F1 rights deal with Sky to 2026
Channel 4 has extended its Formula 1 sublicensing agreement with pay-television operator Sky for a further three years, granting the UK free-to-air broadcaster live rights to the British Grand Prix and…
Sky Ashes audience breaks UK pay-TV record
The gripping first match of the 2023 Men’s Ashes series was the most-watched home Test in the UK since Sky took England’s home fixtures behind its paywall in 2006.
EFL secures 50-per-cent uplift in Sky Bet title sponsorship renewal
Sky Bet, the UK sports betting and gaming company, has renewed its title partnership of the English Football League (EFL) for five more years, in what has been described as a record sponsorship deal for…
Sky extends kids-focused broadcast to F1
Pan-European pay-television broadcaster Sky will team up with Formula 1 to co-produce a children’s broadcast for this year’s Hungarian Grand Prix.
Sky retains US Open rights to 2025
UK pay-television broadcaster Sky Sports has agreed a three-year extension to its rights deal with the United States Golf Association (USGA), a contract that includes men’s and women’s majors the U.S. Op
Sky moves into merchandising space with Fanatics
Pay-television broadcaster Sky is launching its first online sports merchandise shop following a tie-up with Fanatics
Sky ups EFL fee by 50 per cent in deal for over 1,000 matches per season
English Football League clubs have unanimously approved a new domestic media rights deal with pay-television broadcaster Sky, confirming the league organising body’s recommendation to remain with the i…
Sky NOW’s Storti named CEO of WTA Ventures
Marina Storti, the experienced Sky broadcast executive, has today (Tuesday) been announced as the chief executive of WTA Ventures, the new commercial entity formed following the Women's Tennis Association's…
EFL calls May 5 vote on Sky rights deal offer
All 72 clubs in the English Football League (EFL) have been invited to a meeting on May 5 to consider proposals for a new domestic broadcast agreement beginning with the 2024-25 season
Incumbent Sky named preferred bidder in EFL rights auction
Pay-television broadcaster Sky looks set to retain its English Football League rights after being named as the preferred bidder following the recent submission of offers in an invitation to tender process
DAZN and Sky to share IPL coverage in UK, Ireland
DAZN and Sky Sports will share live coverage of all 74 matches from this year’s Indian Premier League in the UK and Ireland, after DAZN opted to sublicense rights to the pay-TV broadcaster.
MultiChoice unites with NBCU, Sky to relaunch streaming service
MultiChoice, the pay-TV broadcaster operating in sub-Saharan Africa, has announced plans to significantly overhaul its streaming service, Showmax, through a new agreement with Comcast’s NBCUniversal (…
ECB to stream free coverage of Bangladesh-England under Sky deal
UK pay-TV broadcaster Sky Sports has announced that it will show the England men’s cricket team’s upcoming white-ball tour of Bangladesh, which starts tomorrow (Wednesday), although the England and Wal…
EXCLUSIVE: Sky finalises ATP and WTA deal across active territories from 2024
Sky will become the new home of the ATP and WTA tours across its active markets of the UK, Ireland, Germany, Austria, Switzerland and Italy from 2024 onwards, SportBusiness understands
Sky ad revenues and programming costs fall amid World Cup impact
Sky, the Comcast-owned European pay-TV broadcaster, has reported revenue reductions of 13 per cent and 11
Sky begins charging for ad-skipping service
UK pay-television broadcaster Sky has introduced a monthly charge for a service that allows subscribers to its Sky Stream and Sky Glass products to skip adverts
Channel 4 deals with Sky for T20 World Cup final simulcast
Pay-television broadcaster Sky has announced a deal with Channel 4 that will see live coverage of the 2022 ICC Men’s T20 World Cup final simulcast on the free-to-air broadcaster’s eponymous channel.
Snap adds WSL content to extended Sky deal
UK pay-television broadcaster Sky has renewed its content deal with Snap, parent company of social media platform Snapchat