Sevilla

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Market research conducted in 2014 showed that success on the field was not translating into awareness off it for La Liga side Sevilla FC. Frank Dunne looks at how the club has subsequently addressed this, doubling commercial revenues to €18m.

Spanish football club Sevilla this week launched three US academies to further push their brand in the North American market.

Robert Kraft, chairman and chief executive of the New England Patriots NFL American football team, is close to agreeing a deal to acquire a significant stake in LaLiga football club Sevilla, according…