Schalke 04
Struggling Schalke taps Sportfive to build commercial portfolio
Sportfive has been handed a remit to help sell sponsorship and hospitality packages for FC Schalke 04, the cash-strapped 2. Bundesliga club
Schalke finds permanent replacement for Gazprom in MeinAuto.de shirt deal
Online car retailer MeinAuto.de has become the new main shirt sponsor of top-tier German Bundesliga club Schalke 04.
MeinAuto
Schalke signs HRS as training kit sponsor
German Bundesliga club Schalke 04 has signed up hotel booking service HRS to its sponsorship portfolio
Vivawest steps in to support Schalke 04 after Gazprom exit
German 2. Bundesliga football club Schalke 04 has replaced Gazprom with the Vivawest housing company as its front-of shirt sponsor on a temporary basis
Schalke terminates Gazprom deal
German 2
Schalke strips Gazprom branding from shirts, Uefa calls extraordinary meeting
German 2. Bundesliga club FC Schalke 04 has decided to remove the logo of its main sponsor Gazprom from the team’s shirtfronts in response to Russia’s invasion of Ukraine.
Former Schalke esports head Reichert joins Excel Esports
Tim Reichert, the former head of esports for German 2. Bundesliga team FC Schalke 04, has joined British gaming team Excel Esports as its esports director
Financial pressures see Schalke sell LEC esports licence for €26.5m
German football club Schalke 04 has sold its licence for a starting place in esports’ League of Legends European Championship (LEC), citing the financial impact on its business model of Covid-19 and i…
Schalke secures Gazprom extension despite relegation fears
German football club Schalke 04 has secured a long-term extension with its main sponsor, Gazprom
Schalke’s Umbro deal to end early after ‘expectations not met’
Bundesliga club FC Schalke 04’s kit supply deal with UK-based sportswear firm Umbro has been terminated with one year still to go on the contract.
Schalke’s long-serving merchandising chief heads for exit
Mirko Hellweg has become the second long-serving commercial executive to be leaving Schalke 04, bringing down the curtain on just under two decades at the Bundesliga club
Schalke sponsorship head Spätgens to leave club after 21 years
Volker Spätgens, head of sponsorship at German Bundesliga club FC Schalke 04, is stepping down from his role after more than nine years.
Schalke expands Harfid deal to include sleeve sponsor rights
German Bundesliga football club Schalke 04 has upgraded its association with construction and project management company Harfid to include its sleeve sponsorship rights
Onefootball signs first editorial content tie-up with Bundesliga side
Germany-based football media platform Onefootball has signed its second editorial content agreement in a matter of days, teaming up with Bundesliga side Schalke 04
Schalke rests easy with Hülsta sponsorship ‘worth €5m’
German Bundesliga football club Schalke 04 has agreed a new sponsorship deal with furniture manufacturer Hülsta.
Hülsta has agreed an initial four-year deal that will commence with the 2020-21 season.
Sportdigital set to carry Edgesport content, Schalke secures broadcast licence
German subscription broadcaster Sportdigital is set to carry content from action sports and lifestyle channel Edgesport after successfully applying for a broadcast licence, while Bundesliga football club…
PSG and Schalke 04: The football clubs imagining a future without football
PSG and Schalke pioneer football club involvement in esports
PSG targeting Asian youth, Schalke broadening European brand
Both clubs believe gaming is the future of entertainment