Saudi Arabian Football Federation
Abu Dhabi sponsorship of Saudi FA includes Super Cup hosting rights
The Saudi Super Cup is heading to the United Arab Emirates as part of a sponsorship deal between the Saudi Arabian Football Federation (SAFF) and the Department of Culture and Tourism (DCT) - Abu Dhabi.
PepsiCo looks to cement market dominance with Saudi Pro League deal
PepsiCo has sought to cement its presence in Saudi Arabian football by announcing a deal to become a ‘Gold Partner’ of the Saudi Pro League.
Saudi Arabia to host finale of new AFC Champions League Elite
Saudi Arabia has bolstered its football events portfolio after it was awarded hosting rights to the final stage of the revamped AFC Champions League Elite (ACLE) competition in a deal that could run until the end of the 2028-29 season.
SPL bolsters sponsorship portfolio with Medgulf signing
The Saudi Pro League has broadened its sponsorship portfolio through a deal with regional insurance group Medgulf, a company not linked to Saudi Arabia’s Public Investment Fund (PIF).
PepsiCo sub-brand Lay’s becomes title sponsor of Saudi Women Premier League
PepsiCo’s crisp sub-brand Lay’s has agreed a deal with the Saudi Arabian Football Federation (SAFF) to become the title sponsor of the Saudi Women Premier League.
Saudis first out the blocks in 2034 Fifa World Cup bid race
The Saudi Arabian Football Federation (SAFF) has submitted an official letter of intent to world governing body Fifa confirming its long-planned bid to host the 2034 World Cup, claiming today (Monday)…
CAF strikes deal to stage African Super Cup in Saudi Arabia
Saudi Arabia has strengthened its ties to African football with the announcement that the 2023 African Super Cup will be played in the Saudi city of Taif next month
Global LaLiga deal and OFC pact: another day in Saudi Arabia’s project football
Saudi Arabia has extended its reach further into world football, with a major global sponsorship deal with Spain's LaLiga and a development partnership with the Oceania Football Confederation the latest projects announced today (Thursday).
India’s exit sets up Saudi Arabia to host 2027 Asian Cup
The Saudi Arabian Football Federation (SAFF) is poised to secure hosting rights to the 2027 Asian Cup after the All India Football Federation (AIFF) decided to drop its bid as part of a strategic focus…
Adidas to replace Nike at Saudi Arabian Football Federation from 2023
The Saudi Arabian Football Federation (SAFF) has signed up Adidas as the national team kit supplier, from 2023 until 2026