San Francisco 49ers

The National Football League's San Francisco 49ers are looking to increase their stake in newly-promoted Premier League club Leeds United

The National Football League’s San Francisco 49ers are opening up a new sports sponsorship category by striking a multi-year deal with Manscaped to designate the men’s grooming company its official bel…

The National Football League's San Francisco 49ers have unveiled an innovative new season-ticket model, which includes access to unlimited food and drink options

The New York Jets NFL franchise has extended its partnership with online gaming company 888casino. The agreement will see the venture run into a second season after an initial deal was agreed in 2018

The San Francisco 49ers have signed a multiyear partnership with San Francisco-based Gold Bar Whiskey, which will become the official whiskey of the National Football League team

Trent Baalke, general manager of NFL American football franchise San Francisco 49ers, has signed up as the latest speaker for Leaders in Performance, which takes place in New York on June 17-18.

NFL team the San Francisco 49ers are ready to play an active role in helping Leeds United become a Premier League force both on and off the field following the club's promotion to English soccer's top flight. SportBusiness speaks to 49ers Enterprises president Paraag Marathe.

Bob Williams looks at how the San Francisco 49ers looking to create a better game-day experience for their fans, starting with the concessions stand.

San Francisco 49ers Al Guido speaking at the Sports Decision Makers Summit in Miami on the game day experience panel

The ‘Executive Huddle’ – the SAP-powered venue-management platform at Levi’s Stadium – has put the NFL’s San Francisco 49ers at the forefront of fan experience management and shows how far partnerships between tech companies and rights-holders can go beyond sponsorship.