Rugby Football League

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The Rugby Football League (RFL), the governing body of the sport in England, has been developing a data-driven approach to its commercial and marketing activities over the past five years and focuses much of its CRM attention on building a single view of its customers from a wide range of touchpoints. These include ticket buying, volunteering, local club play and coaching.

Kevin Roberts: Once again in rugby, out of chaos comes order. But it’s a lesson for other sports who want a commercial upturn.

The Super League, the top division of rugby league in England, has confirmed its fixture schedule for the resumption of the 2020 season, with triple-headers planned at Leeds’ Headingley Stadium and St H…

UK pay-television broadcaster Sky has today (Monday) confirmed an agreement with the Rugby Football League over Super League clubs’ television revenues for the 2020 season, which remains suspended due t…

The UK government has announced an emergency loan of £16m (€18m/$20m) to support rugby league in England, with the manifesto including a commitment to delivering a successful Rugby League World Cup ne…

Canadian rugby league team Ottawa Aces will join the English-based Rugby Football League pyramid in 2021, it has been confirmed