Rugby Football League

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The Rugby Football League (RFL), the governing body of the sport in England, has been developing a data-driven approach to its commercial and marketing activities over the past five years and focuses much of its CRM attention on building a single view of its customers from a wide range of touchpoints. These include ticket buying, volunteering, local club play and coaching.

Kevin Roberts: Once again in rugby, out of chaos comes order. But it’s a lesson for other sports who want a commercial upturn.

UK public-service broadcaster the BBC has extended its long-running rights deal to cover domestic rugby league tournament the Challenge Cup

The Rugby Football League has enhanced the schedule of live games available via its streaming platform, Our League, following talks with domestic rights-holder, pay-television broadcaster Sky

UK public-service broadcaster the BBC will show live coverage of the second test of England’s women’s rugby league team’s tour of Papua New Guinea this weekend. T

The new Tottenham Hotspur stadium has added rugby league to its growing portfolio of events, with the club announcing that the venue will host the final game of next year’s Ashes series between England a…