Rugby Football League
The Numbers Game: Big Data and the Business of Sport | Data segmentation – Case Study 12: Segmenting the Challenge Cup final
The Rugby Football League (RFL), the governing body of the sport in England, has been developing a data-driven approach to its commercial and marketing activities over the past five years and focuses much of its CRM attention on building a single view of its customers from a wide range of touchpoints. These include ticket buying, volunteering, local club play and coaching.
Kevin Roberts: Once again in rugby, out of chaos comes order. But it’s a lesson for other sports who want a commercial upturn.