Royal Belgian Football Association
Belgian FA adds DeRucci as regional sponsor
The Royal Belgian Football Association (RBFA) has added Chinese bedding brand DeRucci International as a regional sponsor.
The deal, which covers the China region, was brokered by the Sportfive agency
DP World Tour creates metaverse tournament, Belgian FA launches on Roblox
The DP World Tour has announced it will be the first professional golf tour to launch a tournament in the metaverse, through an agreement with virtual reality golf game Golf5 eClub
“We’re number 1 on the pitch and we want to be as good commercially” | Manu Leroy, Belgian FA
In the latest of our series of video interviews, the Belgian FA's director of marketing, Manu Leroy, describes how a new digital approach to sponsorship is helping the organisation to profit from the unprecedented success of its men's national team.
Rise of the Red Devils drives new Belgian FA partnership strategy
SportBusiness looks at the new commercial strategy of Royal Belgian Football Association, after seeing Belgium's national football team rise from #66 in Fifa’s ranking to the top of the world.
BMW extends Belgian FA deal, as revamped women’s league seeks title sponsor
BMW Group Belux has extended its sponsorship of the Belgian FA for the next four years, from 2020-21 to 2023-24
Belgium expresses interest in 2023 Women’s World Cup
World football’s governing body Fifa has announced that Belgium has expressed an interest in hosting the 2023 Women’s World Cup.
Dutch and Belgian FAs in talks to create cross-border superleague
The football associations of the Netherlands and Belgium are in talks to merge their top football divisions, creating a cross-border superleague, according to report in British daily the i newspaper